Developing a website worthy of your business is now easier than ever. However, there are still some tradeoffs. For example, you can choose a fully customized website made by skilled developers that perfectly fits your brand and has everything you might want. This option gives you complete control over the look, feel, and UX but comes at the cost of added expense and the inability to change anything yourself without the help of an expert. Conversely, you can use WordPress with something like Elementor. This is incredibly straightforward but comes with the downside of being overly bloated and having some constraints that prevent your website from becoming as amazing as it may be. Then, you have a platform like Webflow that has managed to marry the two previously incompatible aspects of ease of use and customizability! This post will explore the primary advantages that Webflow has over the competition in order to convince you that switching over will be a worthy investment in time and resources.
Integrate With Popular Marketing Tools
Webflow understands that marketing is essential to any successful operation. Consequently, their platform was created with a long-term view regarding integrations and workflows. Through built-in connections and APIs, Webflow allows users to seamlessly integrate their sites with many popular marketing tools to supercharge their efforts. According to Webflow development specialists Paddle Creative, these integrations range from connection and CRM options like Zapier and HubSpot to the more common email autoresponder services that can boost your brand presence. By embracing integration, Webflow ensures marketing strategies aren’t an afterthought but rather a seamless part of the overall digital experience.
You Can Design Almost Anything Your Mind Can Imagine
Let’s start with perhaps the most apparent advantage of using Webflow…its capacity to allow you to create practically any type of design you can think of. This kind of flexibility really gives you the freedom to create websites based on whatever it is that you want to sell or promote or really anything you can think of. Moreover, when this versatility is combined with other outside options like Figma, you can achieve almost impossible results with anything outside of a 100% custom-coded design.
No Coding Or Technical Skills Required
Arguably, the benefit that attracts most novice web builders to the platform is the ability to create a highly customized design without resorting to the complex nature of code. This can free up your time and resources massively, meaning that you can generate a website that meets your requirements, looks fantastic, and then get on with promoting it and making money!
But You Can Use Code If Required
Despite the fact that the previous section extolled the merits of Webflow’s no-code capability, hidden beneath the surface lies a very robust platform that can bend and flex to your whims if you have the expertise and choose to customize it even further. With the use of HTML, CSS, and JavaScript, you can turn an already amazing platform into something utterly remarkable. Moreover, the ability to add custom code makes it even easier for your web designers, if you hire them, to create precisely what you’re after without any form of bodging or workaround that could cause bloat and performance issues.
Included Hosting That Is Tightly Integrated With The Platform
Some Webflow plans allow you to utilize their own hosting, which can serve two purposes:
- Assist you in getting started right away without having to deal with third-party servers
- Assist your website in operating optimally
When it comes to the first point, most businesses simply want to get up and running as soon as possible so they can focus on the business side of operations rather than messing around with an errant host that won’t play nice. Having the option to get up and running rapidly is a huge advantage in this respect. Regarding the second point, Webflow knows precisely how to set up their servers to wring the very best performance from their platform. This ensures you will constantly receive the highest speeds regardless of how you configure your site. Moreover, if looked at from a purely financial point of view, having one payment for your platform and hosting is highly beneficial.
You May Select From A Variety Of Templates For Various Sectors
If you want to build your site yourself but lack the creativity that the pros seem to have in abundance, you can always opt for a ready-made template. Webflow has a slew of in-house designers who create beautiful templates that allow you to get started without staring at a blank screen for hours on end. The template also allows you to customize almost every aspect, so even though you will start with something slightly cookie-cutter, you can end up with an entirely custom site that perfectly represents your brand.
Webflow is an appealing solution for any company trying to expand their internet presence. Companies can easily deliver their message to clients online because of its all-inclusive platform, extensive customization possibilities, and integrations with best-in-class marketing tools.
