It seems like technology is moving quite fast and it always produces a strong impact on our lives. Technology reshapes the way we eat, watch our favorite shows, schedule doctor appointments, and even the way we buy things.
Considering that technology and its products have also affected the world of business, marketers had to change their approach to better adapt to the new environment. This is something most digital marketers will agree with. To make the matter even more complex, they always have to be on the lookout for new trends.
Take a look below to learn precisely why there is an emphasis on technology in the world of digital marketing.
The importance of tech in terms of digital marketing
In order to stay up to date with the new trends in the tech realms, businesses have to stay open-minded when it comes to changes. In other words, digital marketers have to be ready to embrace the change and adapt to it properly.
Voice search
Voice search is slowly becoming one of the most popular ways that people rely on to search the internet. This should be an important piece of information since every marketer will need to think about voice search before they start crafting their next digital marketing strategy.
More than 20% of US residents use voice speakers (such as Amazon Alexa) to order products, conduct searches, or even control home lighting. Digital marketers should leverage this to make the ordering process seamless and configure websites to use voice-activated searches.
AR and VR
Another major phenomenon that’s also becoming quite popular is augmented reality. This can play a significant role in the world of eCommerce. AR and VR services can make shopping more immersive with the capability to shop for an item and see how it looks in real-life conditions before purchasing it. Basically, a person can try out a clothing item without having to go to a brick-and-mortar store to get it and put it on.
Business apps
Business apps are becoming a huge trend as well. More and more entrepreneurs are learning how to create an app and all the steps involved because business apps can help them improve their operations and overall performance in more than one way.
A good business app can help your company:
- Improve communication and engagement with clients and customers
- Improve brand awareness
- Create a good marketing channel
- Implement a loyalty program
Martech
Last but not least, you should keep an eye on the development of the martech industry. Martech is the technology designed to help businesses achieve their marketing goals smoothly.
It is there to help marketers to better create, execute, and measure the success of marketing assets and efforts, essentially freeing up the marketing team to focus on doing more important tasks that affect the bottom line directly.
For instance, martech can be great when it comes to facilitating sales and allowing marketing and sales agents to collaborate easily and complement each other’s work. There are tools that help with digital asset management and can be customized to the business needs and preferences that are valid at a given moment.
Use cases
Now that you know why technology is so important for digital marketing nowadays, let’s go through some use cases that can further prove its value in this field.
Social media automation
Automation has helped many companies make dull tasks easier. For instance, there are numerous tools that automate certain processes that marketers would have to handle manually and lose a lot of time and nerves before getting them done.
If your company has a reach-out specialist or even a social media manager, you could make their life easier by providing a good automation tool. For example, a good LinkedIn automation tool can help a marketer send bulk messages easily, create personalized invitations, and even segment their connections within a few clicks.
Artificial intelligence
Using AI with the purpose of improving your digital marketing efforts can bring extremely good results in the long run.
It allows you to personalize the design to a high extent, which means that separate elements of advertising materials and marketing strategies can be automatically tailored to specific audiences or even individuals.
Algorithms
Algorithms can signal the best likelihood of capturing your audience’s attention. Also, they can evaluate the performance of different combinations of design elements and target audiences to determine what can be fixed and worked on to bring better results.
For instance, with this kind of technology, you may be able to determine that younger consumers engage better with visual adverts and marketing materials. On the other hand, older consumers prefer more text or detailed descriptions about products and services.
Image recognition
Image recognition is mostly used by eCommerce businesses for search and advertising. It’s powered by deep learning and can be used for customer-centric searches, marketing and analytics, as well as social media retail.
Final words
Hopefully, you now have a good understanding of why technology is crucial for digital marketing these days. Basically, digital marketing relies on tech, and technology dictates the field of play and the rules of the modern digital marketing game.
To understand and dominate this game, you have to follow the newest trends and make good use of the latest tools.
