What Are Rank Tracking Tools? Why Should You Use Them?

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SEO rank tracker
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Website promotion is important. Why? 95% of SEO actions are aimed at raising the site in the TOP-10 and TOP-3. Checking the position of a site in the search engine allows you to assess how a particular action affects the ranking in the search results. And also, you will get answers to the following issues:

  • Why positions fell and how to track them with the help of online SEO rank tracker;
  • What line each web page occupies for targeted requests;
  • What actions lead to rating increase.

If you do everything correctly, the site’s positions will rise higher. But sometimes positions fall, and it is not entirely clear why. For example, search algorithms can impose sanctions or ban a website. Therefore, it is important to regularly check your SERP in the best Google keyword rank checker.

The higher the position of the site at the user’s request, the more expected number of views the website receives, and users get the most complete and relevant answer to their request. The first page of search results attracts more user attention than the second or third. And the first places (the first five, as a rule) are of increased attention. Sites in these positions get a good share of search traffic.

Rank tracker software allows you to get complete information about the functioning of your resource and the efficiency of its work. You can analyze the situation and understand what to do next: purchase additional links, change content, adjust the structure, and so on. It is unlikely that you will be able to do without a rank tracker tool. Manual optimization and local analytics are ineffective today. You will have to count and analyze a lot, which requires a lot of time. Also, the likelihood of error in manual calculations is much greater. Some indicators are generally impossible to find out without special services, for example, referral sources, their number, etc.

What Is the Best Rank Tracking Tool?

The best rank tracker SpySerp is a service for checking and analyzing site positions in search engines. It works with several search engines and checks both desktop and mobile results.

You can run scheduled checks and receive the rank results to your email account. You can compare the positions of your sites with competitors, check the frequency for keywords, group them, and much more. The SpySerp analysis is carried out by the average position of the site, visibility, keywords, competition, and other parameters. The received reports are available for uploading in several formats — .xls, .pdf, and .csv. You can give access to reports to other employees.

For SpySerp checks, you can use a free subscription. But you will be limited in the number of projects, search engines, keywords, domains, etc. So, it is better to choose a subscription plan based on the number of monthly checks. For the calculation, you can use the built-in calculator tool. It takes into account the number of projects, the number of keywords and search engines per project, as well as the frequency of checks. A 7-day SpySerp trial period is provided for testing.