No matter what kind of business you are running, you need a website. It’s impossible to have a successful business today without an online presence, but just building a website without any thought put into it isn’t going to be enough.
There are thousands of business websites online that offer the same things as you do. To make people stay at your website and memorize your business, you need to brand your site correctly. Branded sites perform better overall and reflect on your whole business.
Today we will talk about various web design elements that you can use to brand your site, but before that, let’s go back to basics.
Defining Branding
The simplest definition of branding is the combination of messages, visuals, colors, logos, and symbols attached to a company or individual. All these branding elements are recognized and memorized by customers. If done properly, they can help people associate them with a business.
Simply put, establishing a strong brand helps your website, products, and services become more recognizable. Since there are so many websites out there that offer similar things, it’s important to stand out and reach potential customers.
Create a Recognizable Logo
When someone visits any page on your website, the first thing they should notice is your logo. You should include your logo on each page, images, social media posts, blogs, and so on. The logo should be fairly large and subtle.
However, it should also be visible. This way, people will associate all of your assets with your brand. The logo is the key element of your brand so consider adding a tagline on the logo to make it more noticeable.
Create Your Own Slogan
Slogans are there to help them associate with a brand, its products, or services. It should be the first thing visitors see after coming to your landing page after the logo. It needs to be clever and catchy. For example, you probably remember the slogan “Just do it!” by Nike.
Whenever you hear that, you associate the slogan with the brand. This message, like your logo, shouldn’t be present only on your site. It should be consistent and showcased on all online platforms to create consistency and brand recognition.
Domain Name Matters
The domain name of your site is its address. When someone types your domain within the URL address bar, they get sent to your site. Simply put, it’s another way of people finding and recognizing you. People often find a site and want to come back to it but forget about it.
With a nice, recognizable domain name, they can type in a phrase or start a word and get the suggestion to come back to your site. On the other hand, many people go to sites using domain names rather than the search engine.
That’s why you need to find a domain name similar to the name of your business or even identical. It should be consistent with the brand and not something random. As the domain branding experts from https://saw.com say on why their domain name is short:
“We have the opportunity to show what a short, memorable, easy to spell, and positive-sounding domain can do for a new business, product, or service. Therefore, we believe in practicing what we preach and are merely following the same advice that we always give to clients.”
Pay Attention to Your Photos
Your imagery is very important. Choose photos that are in line with your brand. Naturally, they should make you come off as a professional organization. However, they should also convey your core values, messages, and what you care about.
At the same time, make sure to add logos to your photos as well. Also, considers combining a photo with your slogan.
Keep Visuals and Colors Consistent
The colors of your business (brand) should be present on your site throughout. Choose your three main colors and stick to them. Create a theme that showcases your brand while fitting in with your logo.
All of them need to go along well with each other. That’s how your brand will look reliable. If you have everything scattered around the place without any logic, people will think you are amateurs.
Conclusion
Make sure to pay attention to these things when starting your business website. That’s a good way to start communicating who you are as an organization. Naturally, over time you will invest more in your branding and develop your site accordingly.
