While opting for online shopping, it was very challenging to understand the fit of the clothes and the fact if it would look good on us. Although most online shopping platforms provide a size chart, these are not as precise, and often they match the dimensions.
A solution to this problem is a free return policy, but they hamper the sales margin and create high return rates. It also reduces the business’s profits mainly if it provides free shipping. So, a better alternative to this is the virtual dressing room. Let’s find out more at: https://3dlook.me/content-hub/how-to-impelement-ar-in-fashion/.
How did Virtual Dressing Room work in 2021?
The pandemic has had a staggering impact globally in every business sector. For example, the pandemic conditions had caused a decline of 43.5% in cloth products sales as shoppers could not visit the store to buy clothes, and even if they did, they were hesitant to try the dresses on because of the risks of getting exposed to the virus.
The outbreak of this virus has forced people to shift online and perform almost all actions on online platforms. It has an unparalleled contribution towards the digitalization of every sector of business.
Online shopping has also gained significant attention because of the improvements in online infrastructure and building trust via promotional campaigns. This has increased customer loyalty and has helped these apparel merchandisers to gain a competitive advantage. Apart from that, this helped introduce the concept of a virtual dressing room.
How does a virtual dressing room work?
A virtual dressing room market is a technological feature that allows the customers to try the products virtually before buying them. It will enable the shoppers to try clothes and make-up products without touching them. They are based on augmented reality (AR) technology. It works by overlaying an image of the chosen object on the live video feed of the user. It allows the customer to check the size, style, and fit of the product, which would help them decide if the product is worth buying.
Having read all of this, if you are considering upgrading your apparel business and making it successful online, here are some points to remind you why you should consider the development of virtual dressing rooms for your business:
- Decrease in return rate: It has been seen that the return rate can decrease to a maximum of 36%, which implies greater sales and profit margin.
- Remarkably higher turnover: It has been seen that ARs have significantly impacted conversion rates and average order value, which in turn improves the turnover.
- A positive image of your brand: The introduction of a virtual dressing room creates a solid first impression of your brand being innovative. These marketing campaigns help brands grow exponentially.
- Faster and convenient shopping experience: After giving a virtual trial to the products, it becomes more convenient to shop online.
- Getting more customers: Adding new technologies and implementing new techniques to make shopping fun would attract more traffic.
- Virtual shopping assistants can provide a customized experience and make product suggestions based on their choices.
Conclusion!
It has been predicted that the virtual dressing room market would double the present economy with a compound annual growth of 13.4% within a few years.
This was all about the Virtual Dressing Room, and to know click: https://3dlook.me/content-hub/ar-clothing-try-on-tools/.
