The content that is search-friendly, targeted and optimized sets the brand apart from others. Truly prominent content can capture the audience more precisely and will have a long-lasting effect on their minds.
There are different types of content that can be used to enhance your content strategy and grow your business. Each type has its unique benefits, purposes, and strengths. Therefore, everyone needs to choose their content wisely, making it confirm that those contents meet the needs, intent and deliver a better experience for the viewers or readers. So, in general, below are types of contents that you can generally use:
Written word
Text-based or written words are found on landing pages, glossaries, listicles, media releases, etc. Considered as the “Main Content” in its Search Quality Evaluator Guideline, text-based content drives in the vast search results. The text-based contents are further made interesting by adding graphics, videos, images, audios, etc. The multimedia contents serve for better understanding of the reader, complementing the text. Writing content gives a step-by-step process of certain things, and also, with this, people can share their opinions or perspectives through comments. To learn more, visit any SEO Melbourne agency.
Create text-based content full of uniqueness that has no grammar and punctuation errors, correct phrasings, meaningful statements. Ensure that your content is keyword rich but not too stuffed. It must be naturally placed and must also sound conversational. Also, never forget to cite sources, as others can claim that against you, above breaking a paragraph into two by putting in an advertisement in between.
More importantly, keep your content updated according to the latest trends in the industry, as this will help you earn more organic traffic. After all, being proactive is an essential element of modern content marketing.
Visual content types
As it was talked once above, images, illustrations, graphs, charts further amplify the user’s understanding of content. It creates a better conception of the written contents. However, they are perfect for explaining certain points and solving complex ideas. With image alt texts, Google can easily understand the relevance of the image with the content of the page. It also improves the accessibility of content, and using descriptive alt texts should be practiced by all content makers.
In some cases, a single picture of a certain object can induce more understanding and knowledge than writing paragraphs about it. In fact, contents with engaging and relevant images are more likely to have much higher views than the ones with no visual support.
Use high-quality and bright photos, which will significantly affect your content marketing. If you don’t have any images of your own, you may use the public or free domain images. Ensure to place them strategically throughout the content. Also, make sure that they are not too big or small.
Video content types
In a recent study, more than 500 hours of video are uploaded on YouTube per min, so as of now, if you are still not considering videos in your content mix, then better start doing it. Videos are also counted as the main content, as they further help in expanding the meaning of the written text. Each video, be it without an anchor or with an anchor, can explain several things. You can make high content-rich videos in how-to guides, product or service demos, expert interviews, etc.
You can also opt for video podcasting, which combines both audio and video content. This content can be an effective way of communicating with the audience and building rapport. You can also live-podcasting while recording simultaneously by using recording software. You may visit melonapp.com/solutions/podcast-recording-software/ for more details.
With that said, Google considers videos to be good when it provides satisfying results in a compact format. It is important to make videos that have great subject matter expertise, uniqueness, and creativity. Also, ensure to transcribe the video for better indexing and accessibility by Google.
Audio content types
The heavy influx in consumption of audio content has led people to create more content through podcasting and internet radio. Thus, you need to optimize your audio format correctly so that it appropriately delivers a good output in your marketing mix. In the era where voice search is predominant, a content creator has to make sure that the contents are concise, structured, and has short headlines. If you are also targeting people who voice search, be sure to make your website mobile-friendly. People must also see SEO implications to find out that people are looking forward to your content.
Interactive content types
These types of contents are more like a blend of several types of contents. As webinars, online courses, and other similar interactive content are on the rise; you need to optimize your SEO and your content according to them. You can promote your virtual events by optimizing supportive content for each channel. Remember to share the recording, write a blog post, create an eBook, and more.
Conclusion
So, above are the types of SEO content that you can try either by using it singularly or by using it in a content mix. Following this pattern will raise the traffic of your website and will help your business to grow.
