Do you think digital marketing is not critical for driving sales to your business? If yes, you are wrong. Digital marketing can help a business:
- Boost engagement.
- Generate traffic and conversions.
- Appeal to the target audience.
- And of course, increase your sales.
Why would you still say no or pay less attention to digital marketing when it provides tons of benefits? Especially when digital marketing strategies are comparatively lower than other marketing strategies? It is the right choice for your business, and here are a few strategies to look out for in 2022.
Tip 1: Focus on making website mobile responsive
During the pandemic, people accessing websites through mobiles has increased. Thus, you must focus on making your website accessible through mobile phones. If your website doesn’t work on mobiles, you lose customers and a higher ranking on Google. Why? Because Google also indexes websites that are accessible on mobile better.
If you are not sure how to make your website mobile-worthy, they can assess your website and make changes to ensure the website does well on both mobile and desktop.
Tip 2: Search Engine Optimization- Don’t forget about it
SEO is imperative for driving unpaid and organic traffic to your website. It is a continuous digital marketing process that focuses on understanding what the users want when they search for a particular thing on a search engine. It helps you come up with terms that we call keywords to rank the site higher in search engine ranking. It also helps drive traffic to your website. It would be best to reach out to a seo agency in India, to take advantage of it.
The key to good SEO is:
- Using keywords that fulfil user intent. But not overstuffing the content with keywords.
- Focusing on both off-page and on-page SEO.
- Use tools that can help you do SEO wonderfully.
Tip 3: Don’t forget to update your website
Updating the website regularly is something one should not forget. A website that is old or hasn’t been updated in a while increases the bounce rate. This is because the customers will quickly move on to other web pages if they aren’t looking at the relevant content. Or a website with old themes or navigational issues can also increase the bounce rate.
Tip 4: Go with email marketing
Do you think email marketing is dying or an old tactic? If yes, then you are making a big mistake. For more than ten years, people have been using email marketing to increase their sales and customers. If you go about this digital marketing strategy correctly, you will get high returns.
There are tons of strategies and help out there which can help you increase your sales through email marketing. One tip? Make it personalised for your customers and it will help you achieve the best results.
Tip 5: Use video content on your digital platform
About 50% of users want to see more video content on digital platforms. Thus, it makes sense to include videos in your content, and we are not talking about just your social media platforms.
For instance, use explanatory videos on your website. It can be a demo video showing how your product is operated or more. The user would find it useful as it helps them learn the process quickly.
When using video content on social media, make it interactive and actionable. Something which convinces people to go check out your site immediately.
Tip 6: Content marketing
Content marketing has always been a crucial part of any marketing strategy, and the same is true even for digital marketing. Both B2C and B2B companies can use content marketing to gain more customers by providing relevant content to their audience.
Create content in a way that it pacifies the user’s intent. If your content is not doing that, no user will come to your website and even search engines will not rank it higher. Hire a content writer or use an AI copywriting software to save money and time.
Even your content on social media should be actionable. For instance, a caption without CTA is not going to drive traffic to your site.
Having a digital footprint of your business is a good idea. It helps you make your brand visible, get more traffic and conversions, and so on. Try these strategies and sit with your team to develop and curate a digital marketing plan that works ideally for your brand.
