Today around 2.85 billion people across the globe actively use Facebook. These stats themselves show how great the number of audiences you could attract from this single site.
If you have already tried your hands on the Facebook ads and had limited success or no, you have been planning to advertise using Facebook. Here are certain tips that you should follow to utilize Facebook ads to their fullest potential.
And if you aren’t sure how things work, you can even appoint an SEO specialist in Brisbane for help.
1. Elect Impactful Imagery
You should be willing to grab the attention of those consumers who prefer scrolling through the feeds more than viewing stories or statuses. You have less than a fraction of a second to grab their attention. Hence make sure you use impactful images while posting your ads.
When you use powerful images, you increase their curiosity to know what the image is all about, which causes them to stop and look at the image and visit your website to learn more about it.
2. Use Brand Safety Controls
Ad campaigns have a high risk of getting a negative impression of the consumers associated with them. That’s because whenever you plan to post ads, there is a high chance that they might land next to something that isn’t aligned with your brand’s values.
Fortunately, social media like Facebook offers Brand Safety Controls, which can help you mitigate this risk.
There are topic exclusion options, which can be used to prevent placements of your ads to highly sensitive topics that can trigger the consumers. You can even use the block list features and block the accounts you don’t want your brand associated with.
3. Install the Facebook Pixel
Facebook pixel is an application that helps you understand the different actions visitors take when they visit your page.
Gathering and analyzing this information can help you prepare effective ads for your targeted audience, helping you increase your conversion rates.
These are one of the essential Facebook ads features every marketer should know. Hence make sure the person you are hiring also understands the importance and use of them.
4. Make Use of Analytics to Test Different Ads
Determining the hard and fast rules of Facebook ads can be highly challenging. This is because every business is different, and so is the audience. This means you need to gather all the information to uncover the latest trends to craft future successful campaigns.
Using the analytics can also provide you with information relating to the number of clicks your ad received. This can help you judge and evaluate your ads and craft a better and effective one in the future.
Final Words
With a larger audience on board, Facebook ads are the best way to build your brand awareness. Since the work isn’t as simple as it sounds verbal, make sure you reach out to an SEO specialist in Brisbane for help.
Author’s Bio:- Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.
