Social media began as how to connect people. However, today it’s become a go-to destination for businesses. Whether you started an online business or an offline one, you can’t afford to not have a social media presence.
With over 2 billion monthly active users on Facebook and another 800 million on Instagram, how are you able to ignore them?
Social media can assist you to improve your brand awareness and drive valuable traffic and conversions. Here are the tips to Grow social media presence in 2020
Create an excellent Profile
When you join a social media platform or are close to implement your strategy, check your profile first. You must complete your profile and fill in every single field that’s applicable to your business. A complete profile may be a necessity for growing your social media presence.
Create a brief bio for your brand that tells your story. While writing this bio, use a couple of relevant keywords which can help drive traffic to your profile to grow your social media following on all channels
Know your audience
Next, narrow down who your intended audience is. This may assist you to figure out:
- The social media site to focus on together with your highest audience base.
- When to post on the said social media platform.
- What to post on social media that your audience will like, etc.
There are several ways to spot who your audience is, but our favourite is thru audience personas. Although creating an audience persona takes time, it gives you a clearer perspective on who you’re marketing to and the way you should sell to them.
Beef up quality content
The next tip to think about while strengthening your social media strategy is to present your audience with high-quality content. By the term quality content, we mean the content should be engaging, well-written, informative, brand focusing, unique, and also use high-quality images and videos.
It will differentiate your brand from others and make a strong online presence. Beefing up quality content on social network sites will surely boost your strategy and convey you better outcomes.
Run social media contest
Running a social media contest may be a good way to realize more attention from users. It’s one of the simplest marketing tactics employed by several businesses to extend their visibility on social media platforms, followers, and overall customer engagement.
Broadcast yourself with live videos
Another way to feature more points to your social media strategy is to broadcast your business with live video. Instagram and Facebook have a powerful feature of Live Videos that gives the convenience to business to interact with its customers authentically.
According to Facebook, it’s clear that live videos help in increasing customer engagement and interaction by six-fold than the other content. In short, it’s a sensible move that would drive you the simplest results.
Engage, Engage, Engage!
The best thanks to gain the support of your audience is to interact with them. And by engaging, we mean engaging on a private level. You’re learning the way to increase your social media presence. That presence is going to be reflected when someone follows your page because they expect your brand to interact with them and also here is the easy way to get more likes on instagram.
For this, whenever someone posts about your brand, or comments on one among your posts, attempt to answer them.
