Believe it or not, well over 7.5 million websites are created on a monthly basis. This clearly illustrates how the online community continues to attract individuals and businesses alike, many of whom are eager to earn recognition and perhaps even awards for their innovative contributions to the digital landscape. However, it can still be difficult to keep up with the latest industry trends. What are some of the advancements that are set to define 2024? While it is impossible to know for certain, there are still a handful of logical observations that are worth exploring in greater detail. Let’s see what the experts have to say on the matter.
All About Customisation
Perhaps the most pronounced trend that is expected to define the coming months involves the crucial role that an intuitive and customised website builder is set to play. Gone are the days associated with “one-size-fits-all” bundles that automatically assume the user possesses a fair amount of experience. This level of personalisation should also lead to much more entertaining websites as opposed to cookie-cutter designs that leave a great deal to desire in terms of the end-user experience.
Website Consistency
Site designers have placed a significant amount of attention toward how visitors interact with the portal in question. This is why the role of consistency is so important. We are not only referring to ease of navigation and pages that seamlessly integrate with one another in this case.
Consistency also refers to marketing and branding. Consumers are become more discriminating in regard to the companies they choose to work with. Memorable logos and visually branded elements are therefore just as relevant. A website that displays this level of “normalcy” is likely to produce higher retention rates and a greater degree of customer loyalty.
The Rise of “Dark Mode”
This next observation might not be entirely obvious at first glance and yet, it is just as relevant. A concept known as “dark mode” has been gaining popularity in recent times. Darker backgrounds tend to be more visually appealing and they can be used to contrast lighter on-site elements such as product descriptions and logos. However, the dark mode could soon become the default solution due to the fact that sites will consume less power when viewed from a mobile device (ultimately leading to an extended battery life). Thankfully, implementing such a feature is normally offered as a standard tool within most site building platforms.
Artificial Intelligence
A final emerging trend that is already taking the digital world by storm involves the use of artificial intelligence (AI) in relation to web design. AI can address even the most challenging of coding projects and perhaps more importantly, it opens up opportunities for those who wish to create a site without any type of prior experience. If therefore stands to reason that the number of websites launched on a monthly basis should steadily increase throughout the remainder of 2024.
All of these trends clearly signal that the online community has become an integral part of our everyday existence. They also indicate that the digital domain should continue to enjoy a bright and profitable future.
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