The technological advancement we have right now has played a massive role in providing an easier lifestyle, including convenient transportation, online shopping and banking, and quicker long-distance communications. eCommerce is one of the industries that greatly benefited from the advanced technology, while the beauty industry is just one of many industries that survived the pandemic through the help of e-commerce platforms.
How the beauty industry coped up with the tech-advancement
Most industries were forced to optimize the technology to help their respective industries survive during the COVID-19 pandemic. The beauty industry has long been using e-commerce even before the pandemic, and they have been successful so far. However, their e-commerce platforms became inefficient after physical stores closed down during the pandemic lockdown.
With this, beauty companies took advantage of 3D AI technology to provide their customers the closest physical store experience they can have. Artificial Intelligence is a crucial component in making AR/VR technology happen. They optimized these advancements to let their consumers try various products on their skin, making it easier for them to determine the perfect shade for their skin.
Worldwide shipping has been a beneficial component in the industry, especially for people who are into foreign products. It is excellent for expanding brand awareness and maximizing sales. With this, more people are enticed to try new products accessible to them, even if it comes with long wait times.
Door-to-door deliveries have also been efficient, with accurate logistics tracking that makes consumers feel at ease of their parcels’ whereabouts.
Cosmetic companies also produce more advanced formulas for their products by using advanced technology and innovation. You will notice products specially formulated for different skin issues and skin types that the market did not have way back. Consumers also benefited from this advancement because they can buy more effective products at more affordable prices.
The importance of online retailers in the beauty industry
Retailing is a vital factor in making an industry successful, but the beauty industry heavily relies on retailers to distribute their goods effectively and efficiently. Online retailers became a thing when e-commerce platforms started to boom, but the number of online beauty retailers rose during the pandemic when most brick-and-mortar stores shut down.
Korean skincare products have been continuously booming despite the pandemic due to people focusing on health and natural beauty. Online Korean beauty retailers primarily relied on wholesale Korean skincare sites that require a small minimum order amount to get the best deals, helping them maximize their profit margin.
The advanced technologies also had their fair share in making online retailers efficient in their platforms. With reliable sites despite heavy traffic and AI technologies (AR/VR), online shopping is facing a bright future ahead.
Digital marketing and advertising
The most effective marketing and advertising method nowadays are heavily relying on the internet. Social media and influencer marketing are two of the primary marketing methods companies utilize to help expand awareness, increase website traffic, and gather potential consumers. These methods are also cost-effective, and they can quickly grab the attention of your target market.
There is no better way to market and advertise to them than on platforms they spend most of their time on, especially with the techy generation right now. Consumer engagement is also one of the most effective ways beauty companies earn loyalty from their consumers and get insights from their perspectives.
Evolving beauty and ever-changing beauty trends
There was a time when plastic surgeries like facelifts and face jobs were the only way to achieve the perfect beauty in society’s standards. With technological advancements, professionals found a way to do non-invasive beauty procedures to reduce pain, discomfort, and healing time. Most treatments can also provide you quicker results compared to surgical procedures. Beauty trends are also constantly changing, with tech trends dominating this 2021.
Final Thoughts
Most technological advancements we have right now are highly beneficial for many companies and individuals. Along with these advancements, small wins and big wins are worth celebrating, even during a challenging time. Technology has its pros and cons, but utilizing it to benefit everyone is an excellent way to use it. As we shift to a tech-reliant society, more risks and benefits come with it. Be cautious but enjoy it as well.
