On Instagram, video material is provided in four formats: Reels, Live, Stories, and Instagram Video.
There’s a lot to squabble with the platform’s video demands, but it’s also offered marketers a new edge to tell stories and target new audiences.
However, do you know which Instagram video format should you use for your business?
All of these might have a role in your social media strategy.
Perhaps you’ll opt to concentrate on only a few. But, you must learn about the characteristics, standards, and recommended practices to get likes for instagram for each kind, which is why we are here.
Instagram Reels
Reels are video snapshots for 15 seconds and they are made even more amazing with artificial effects, sounds, background images, etc.
You can choose the timer and select the timeframe for how long you want the reel to play.
Speed up or slow down the video’s speed and that will help you make slow-motion videos or stay on the beat.
Instagram Stories
Instagram Stories are 15-second films that expire after 24 hours, inspired by Snapchat.
Stories may be recorded by swiping right from the home screen or selecting Stories from the plus icon. They can also be retrieved from the Photo Library and posted.
Expired Stories can be preserved to a person’s profile’s Highlights section, which is located above the grid.
Instagram Live
Instagram Live allows users to stream video from their phone’s built-in camera.
With the trend of ‘work from home’ in the pandemic, Instagram Live has been a mode to organize workshops, conduct interviews, and converse with pals.
Swiping right or pressing the plus icon and switching to Live will start a live broadcast.
When an account goes live, a Live icon appears at the top of the Stories bar. Instagram Live videos can be shared for 30 days after they’ve been completed before they’re erased.
Instagram Video
Instagram Video is a format that was first created in the year 2021. It took the place of IGTV and integrated it with video posts in the feed.
Instagram video postings are created in the same way that photographs are: with the built-in camera or by uploading from a Photo Library.
These videos might be as long as 60 minutes. An Instagram video post can include a caption, filter, location, and user and location tags. In addition, people can engage with likes, comments, and share public videos in Stories and DMs after they’ve been posted.
For larger videos, users can make 60-second previews.
How To Create A Succesful Instagram Video?
We have already discussed the types of Instagram videos. Once you select a type, follow these steps to create a successful IG video:
1: Create For Mobile
Since people watch Instagram videos on their phones, it’s preferable to film vertically.
Most individuals utilize portrait or selfie mode by default When recording with their phones.
This is something to keep in mind for individuals who want to utilize a camera and submit a video.
2: Hook Them From The Beginning
You have three seconds to stop thumbs from scrolling past your Instagram video as a general rule.
Give viewers a reason to stick around.
Find a means to deliver quick appeal, whether it’s through captivating images or a teaser of what’s to come.
3: Provide Value
You must provide some form of value to hold a viewer’s interest.
Your proposal could be based on pure entertainment value, such as humorous relief, engaging dialogue, or your charismatic personality.
You might also share advice, how-tos, and workshops, as well as thought-provoking content.
4: Use Captions & Sounds
According to Instagram, 60% of users view Stories with the sound turned on. However, it’s common knowledge that viewers may watch your movie with the sound turned off for a variety of reasons, including context and hearing difficulties.
Make your video more engaging by adding sound, and make it more accessible by including captions.
Instagram Stories and Reels can be manually updated with timed text.
5: Be Consistent On Your Posting Schedule
Regular posting is the most effective strategy to grow an audience. This is especially true for long-form content like Instagram Video and Live.
Make a timetable for your audience and share it with them so they know when to expect your next Instagram Live. Alternatively, create a video series that your audience will look forward to and watch regularly.
To ensure that your posts are published on time, use scheduling solutions like Hootsuite.
Go Live On The Gram!!!
If you have decided upon which video format to choose, you are already one step ahead in the game.
Now, all you have to do is follow these steps and share the video on IG.
You’ll know the difference in a few seconds, and that will make your day!!!
