From the wise words of Paul Rand, “Design is the secret ambassador of a brand.” It allows you to form a good impression on your soon-to-be and existing customers and stand out among competitors. It can also help you foster your leads and get more conversions.
And, more importantly, it offers a user experience and helps your website visitors to navigate and access your website effortlessly.
As a business owner, your website needs to exceed customer expectations and present a vivid and compelling message about who you are and what you are capable of. After all, having an online presence is no longer an option for businesses that wish to thrive globally.
But unfortunately, none of your efforts will ever prove fruitful if your website’s design does not reflect an equal blend of functionality and attractiveness. Without these two elements, your brand and customers will have nothing to look forward to.
So with that in mind, what makes a website great? The answer to this question is not as grey as you think. But to make a good web design, you need first to understand the importance of it.
Without further ado, here’s a gist of how important an attractive web design is for a business and what it can do to skyrocket success.
It improves your SEO strategy.
Many web design practices and features impact how you publish material on your website, impacting how search engine spiders index and scan it.
So it’s plain to see that you can’t afford to make a mistake here. You’ll be fighting an uphill battle for exposure from the outset if your on-page SEO fundamentals aren’t up to par.
This is where working with a web design agency that knows what they’re doing and offers beautiful website templates, Pro Website Maintenance and SEO services can ensure sales and leads (and subsequent search engine visibility).
Aside from how your website’s content is produced, certain web design aspects might also directly impact SEO. If you’re unfamiliar with how web design works, you may never be able to grasp the concept. So to put it simply, your code of conduct must be SEO-friendly.
- The best source to advertise and market your offers
You can showcase & promote your business and obtain positive feedback in a brief period with a unified and useable website for your business.
Business websites are the most effective marketing tools for increasing a brand’s reach to its target market. With a specific budget, you may market your website and acquire a lot of traction in product leads, brand awareness, user inquiries, visitor traffic, and much more.
To run a successful business, you no longer need to spend a lot of time and money on physical, expensive, and time-consuming marketing campaigns – an attractive web design is enough to do the trick.
- Increases Usability
Besides reflecting a good impression, a top-of-the-line web design allows visitors to easily access what they are searching for from your website. Based on a 2015 website usability report, 60% of web visitors search for your contact details, 80% look for information about your services or products, and 52% visit your business’ About Page.
A web design with a profound sense of direction will make these things easier to find. Otherwise, your visitors will have a lousy experience and may never want to revisit your site. Users are likely to enjoy a visually pleasing website more than a plain one. So it goes without saying, a good web design is crucial for enhancing usability.
- Minimizes bounce rates
The percentage of users who visit a website and leave after viewing only one page is bounce rate. A well-designed site with a quick loading time encourages users to stay on your site longer, lowering your bounce rate.
Visitors will be more inclined to view other pages on your website, learn more about you and your business, check out your products, and even make a purchase if they spend a long time on your site.
- Magnifies your customer service abilities
How you address and handle your customers is defined by your website design.
As representatives address consumer needs in a physical store or a corporate office, your website serves as that business representative in the virtual world.
It’s a host that outlines your company’s customer service expertise. It informs your audience of everything it can do to guide your consumers to final product discovery, your company’s uniqueness, and ultimate conversions as purchases.
Customers will learn about your services and outstanding qualities if you have a highly functional, navigable, and eye-catching business website design, helping you stand out from the crowd.
- It helps you maintain consistency
Getting fresh leads for your brand is a difficult task. You must obtain high-quality leads, which will eventually convert to visitors, audience, and consumers.
However, this process allows you to develop your brand, and it can be intimidating at times.
You want to familiarize the audience with the brand to choose you when they decide to convert. Web design allows you to develop and maintain equality across all pages of your website.
Layout, typefaces, style, and design must be consistent across all of your pages. It seems unprofessional and unattractive to have different web designs on your pages.
Visitors will bounce from an amateurish and inconsistent website to a more professional one. A consistent website makes it easier to establish a brand identity.
- The competition will continue to grow.
We’ve saved the most crucial justification for the importance of web design for last. Your competition will use good web design, and they are already using it!
To stay competitive, you need to make sure your website is up to par. Consumer behavior has changed dramatically due to Covid-19, with more consumers purchasing, accessing services, and arranging appointments online. So you must ensure that your company’s web design adapts to the new e-commerce realities.
PRO TIP: You’ll want your website to stand out from the rest of the pack. If your website is old, slow, or of poor quality, your competitors will most certainly outrank you in search results, costing you valuable leads. That’s why you should consider hiring professionals, such as a trusted New York web design agency, that will be ready to meet your needs and deliver top-quality results.
The Verdict
So you see, a good web layout is the pinnacle of business success. Moreover, when you have a well-equipped and managed website, people tend to rely on you more. Hence, it is essential to ensure that there’s not even a slight disturbance in the functionality and beauty of the design.
So it is anticipated that your website design surpasses the expectations of your consumers. Only then will your business prevail. And when visitors trust you, they won’t be second-guessing your intentions and will be investing in your services and products more often.
