Whenever a new year starts, brands, agencies and marketers are always trying to understand new trends. They want to explore which of their strategies need to be abandoned, which ones should be tweaked and which ones should be pursued from the ground up.
There is no other area where the above applies more than in the realm of online or digital marketing strategies. Specifically, when it comes to SEO and how everyone is trying to put the best foot forward in front of users and search engines.
Given how SEO keeps changing and evolving every single day, there is no denying the fact that 2022 brings with it a whole host of changes. In this resource article, we speak with leading online marketing experts offering SEO services to leading brands. We ask them about major trends or happenings that can be expected in SEO in the year 2022.
What are Search Engines going to focus on in 2022?
Look around you. The first thing that you will see are people. While all of them are human beings, closer analysis will suggest that everyone of them is different. Their expectations are different, along with their backgrounds and character habits.
For search engines, this is the goal. They want to make their algorithms smarter in such a way that search results get as personalized as possible. With Google trying to draw inferences from a user’s search history and match it to the current search result, this is one major development.
In addition to personalized search results, another major factor that is going to dominate the industry is the effectiveness of the content. You can have the best content on the web, but if it fails to address what the user is specifically searching for, search engines will not consider it as the best.
List of 5 Major SEO Trends that will dominate the industry in 2022
1. Creating and Refreshing Evergreen Content on your website-
While the tendency to target trending or topical content pieces is a good strategy, you must not lose sight of the fact that SEO is all about long-term online success. This can only be achieved if you are creating and refreshing evergreen content on your website for your target audiences. SEOs and brands need to focus on modifying their content at regular three-month intervals.
2. On-Page SEO is going to become a differentiating marker-
Brands and marketers need to understand that with all the competition on the web, search engines have started using On-Page factors as the first filter. In other words, if your site is not fast and page loading speeds are abysmal, it does not matter how great your content is, it is not going to rank. Site speed and mobile optimizations are the first filters on search in 2022.
3. Prioritizing Search Focus and Intent for internet users-
Why is someone searching for something on the internet? This should be the foundation whenever you are creating branded content for your blog, or for your guest posts. This is the starting premise that can help you address the search intent of the users. Try to do comprehensive research of the ranking articles and see how you can make your content better.
4. Content Quality is also determined by the quality of links-
Every major SEO company makes the mistake of putting the onus of creating quality content on the writers. You need to understand that search engines look at the backlinks (and their quality) to determine how good a content really is. The idea is that more the number of backlinks supporting an article, the better it is. This is why content quality is about links.
5. Online Safety and Security will affect Search Rankings in 2022-
Google along with other search engines is taking cybersecurity seriously. With attacks and hacking incidents on the rise, make sure you have the best security coverage on your site. This means having an SSL certificate, safe payment gateways, dedicated servers and secured hosting services. In 2022, this is going to be one of the major ranking factors on search engines.
The Final Takeaway
Every single day, millions of new sites in same industry niches are created. With ever-increasing competition for the same set of target audiences, SEO is the only online marketing strategy that can help you with success. If you have any doubts which you would like us to address on the subject, please let us know in the comments section below.
