In recent years, companies have increased their spending on digital marketing costs by 50 percent. This is as a result of the current online marketing strategies being considered incomplete when they fail to address the digital channels. However, most companies have a tough time recruiting an agency that manages the online marketing of your company, particularly as multiple kinds of agencies purport that they can assist.
For example, there are SEO companies and digital marketing agencies, such as Status Labs, that can offer a significant investment return. It is crucial that you realize the differences between these two types of agencies to know which best suits your needs.
The Role of an SEO Company
Compared to a digital marketing agency, the company has less scope of work. It concentrates on improving the visibility of your enterprise. The SEO agents ensure that your business receives a high ranking in the SERPs. Consequently, more traffic fuels your site. With increased traffic, your business gains more exposure. In turn, the result is an increase in sales. High ranking in search engines enhances the credibility of your enterprise. The scope of work handled by an SEO company includes on-site optimization, better ranking, and keyword research.
What Can I Expect From an SEO Company?
While some SEO experts work hard and adhere to the best practices to assist your website in ranking highly on search engines, it is crucial to select your preferred candidate carefully. You should choose an SEO company that caters to your needs and offers the best search engine optimization services. The most reputable SEO companies deliver actual outcomes for their customers. They come up with coherent strategies that suit their clients. When looking to hire an SEO company, you should consider its in-house services, customized services, past successes, and compatibility with contemporary SEO practices.
Digital Marketing Agency Versus SEO Company
The two agencies both operate on the internet sphere and are committed to assisting your company’s growth by wooing digital leads. There is an increased awareness regarding your company as the agency reaches out to a targeted market online for your brand. With the vast population online, you can easily change these numbers into loyal clients. Even though the working scope of SEO companies and digital franchise marketing agency is similar, they target separate areas.
All things related to the internet are covered under the digital umbrella. This includes content marketing, social media marketing, SEO, and internet advertisements. An SEO company deals exclusively with search engine optimization. This covers a high ranking of your business on the results page of a search engine. It implies that when you Google something related to your brand, details about your business appear.
The Advanced Web Rankings study revealed that roughly 67 percent of the total clicks in the SERPs are taken by the five listings. The research found that average users rarely go past the first five results. It further showed that 95 percent of traffic is centered on the first page when you write a question in the search engine. As such, your target should be the top ranking in the browser.
Therefore, an SEO company gets you a top position on the SERPs. Nonetheless, you must know that an SEO agency could also offer content marketing services. However, a digital marketing agency includes mobile marketing, video advertising, email marketing, SEO, and Facebook advertising.
Status Labs was established to assist organizations, companies, and people in improving their reputations online using expert PR, SEO, and digital consulting tactics. Though its headquarters are in Austin, Texas, the company has additional offices in London, São Paulo, Los Angeles, and New York.
