Text message marketing, aka SMS marketing, is making waves in the world of business because of how powerful it is. Not only does it allow you to reach a wider audience, but it also has a much higher rate of engagement than many other forms of marketing. That said, you still need to understand how to run effective text-based marketing campaigns and pitch quality promotions to your subscriber base in order to drive sales. Let’s go over some of the best ways to do this and how you can leverage SMS marketing to grow your business.
1. Limited-Time Special Offers
The reason engagement is so high with SMS marking is that people are always checking their texts. It is now a fundamental part of modern society to communicate via text message making it an easy way to stay in contact with your target audience. This being the case, you can send out text message broadcasts that promote a special one-time offer. This could be a sale, a discount, or a rare product that isn’t around often. In any case, the rarity of the offer and the element of scarcity will drive sales and give you incredible conversion rates when using this strategy.
2. Loyalty Reward Reminders
If you have a loyalty program where customers earn rewards by continuously buying from you, you can use this as a way to drum up more sales. For example, if you have customers that haven’t made a purchase from you in a while, text them info on their progress to their next reward. Alternatively, you can remind customers that are close to their reward that they only need a little bit more to get there. Both of these tactics serve as a way to get people to continuously do business with you in order to satisfy their need to reach their goal in your customer loyalty program. You can even automate this to make things easier on yourself by using an online text service.
3. Upsells and Backend Sales
One great idea for text promotions is to immediately text people who make a purchase with a relevant upsell offer. For example, if someone purchases a pair of gardening clippers from your store, you can then upsell them on other gardening supplies such as spades, seeds, hoes, and more. The reason this works so well is because of how precisely targeted these kinds of offers are. Also, if someone has done business with you once before, they are more likely to do so again.
Speaking of which, you can also use text promotions to continuously drive backend sales as well. Once you have an idea of what your customers want, you can use an SMS platform to send automated texts promoting related items on auto-pilot. The reason this is so effective is that the barrier to making a sale is much lower compared to using resources to market to people who have never bought from you before.
4. Getting Reviews and Feedback
One of the best things about using an SMS platform is that you can collect data on your customers and segment your audience for higher conversion. One way of getting valuable data is to offer a little something to them in exchange for feedback. This could be taking part in a poll, leaving a review, or having them select a certain input when texting you back. In any case, this kind of promotion will generate both goodwill and data that can be used to improve your campaigns.
Just remember that in most places, you are legally prohibited from specifically requesting positive reviews for your business. The good news is that SMS platforms help you to keep everything legal from start to finish. This includes giving your subs a way to unsub that meets all legal requirements.
Text Promotions That Grow Your Business
It’s easy to see why text promotions are so powerful when you consider how wide of an audience you can reach. And, when you segment that audience and hit them with personalized promotions, you increase your conversions even more. This is one of the easier methods of digital marketing and one of the most popular in recent years for a reason. SMS marketing is the future of digital marketing.
