In today’s technological world, a website is a need of every business. It represents your business as big and successful, increases your online exposure, and assists you in reaching global clients. Additionally, it builds the credibility of your business that has its benefits.
However, having a website isn’t enough. The goal of your business must be to rank higher in the SERPs so that you can drive more traffic to your website. You can achieve this by optimizing various aspects of your website and performing SEO.
Before navigating, if you already have a website, here are ten tips to ensure that your website is SEO-friendly. Hence, ready to get traffic.
- Responsiveness Is Crucial:
Responsive website design is highly essential for making a website SEO-friendly. The various elements of your website, including the text and images, must not be distorted when rendered on devices of different sizes. Also, your website must give a pleasing and satisfactory experience to the users irrespective of the devices they use. To achieve this, you can get your website redesigned or implement Bootstrap Grid System. Suppose your business is in England. And if you feel like your website is not responsive, or maybe you need to redesign your website completely, you can consult Web Design Newcastle. Remember, Google prefers websites with better user experience. Hence, you’ll have more chances to rank higher in the SERPs.
- Focus on the Content:
Content is a vital component of your website. It will help if you focus on its quality. Here are a few things that can help you to optimize your web content and make it SEO-friendly:
- Add valuable keywords in the content
- Avoid keyword stuffing
- Adjust the keywords naturally inside the content
- Use compelling and engaging words
- Increase the readability of your content
- Remove any plagiarism
- Implement Internal Links:
A website comprises multiple web pages. However, Google can’t find all the pages of your website. So, to overcome this, you need to implement internal linking. It will help Google to discover various pages of your website and index them in the SERPs. Though internal links are necessary, they need to be relevant to the context as well. Also, the anchor text must match the purpose of the respective page.
- Optimize Meta Description:
Meta Description is the short paragraph that is displayed under the title on the search results page. Hence, its importance can’t get ignored. To make your website SEO-friendly, you should create a unique meta-description for every web page. Also, it must reflect the purpose of the respective page to give a quick idea to the users.
However, the number of characters for the meta-description doesn’t have any limit. You can keep it either long or short, but the preferred size is 150 characters. This number of characters won’t be cut off. Hence, you’ll be able to deliver your idea efficiently.
- The Role of Headings:
The header tags play a significant role in optimizing your website. Yes, they aren’t ordinary. Undoubtedly, the correct usage of six levels of headings can help in creating sections inside your content. These blocks of information will increase the content’s readability, making it understandable to the audience. They will become aware of the flow of the content and eventually stay longer on your website. As a result, your website will gain a positive impression to get ranked in the SERPs.
Surprisingly, the <H1> tag is helpful to create the main title of the page. In contrast, the other levels of headings can help create subordinate headings. Also, it’s a good practice to add keywords in the header texts.
- Go for Compressed Images:
A website with images provides visual pleasure to the audience. Also, it won’t be wrong to consider that good quality and choice of images play a crucial role in creating an attractive web design. However, image files with big sizes slow down the overall functioning of your website. Moreover, the increased load time isn’t encouraged by Google as no one likes to visit or stay on a website that takes hours to load.
So, for better performance and user experience, you must use compressed image files. These will eventually decrease the load time, bring in more traffic and help you to rank your website in the SERPs.
Note: The preferred image size ranges from 30KB to 100KB with a resolution of 72dpi.
- Opt for User-Friendly URLs:
Though website URLs are not prioritized much, that doesn’t lessen their significance. Your website URLs must be user-friendly and straightforward. Also, it would help if you did not let the finer details go unnoticed. Moreover, there should be a unique URL for every page.
Also, having user-friendly URLs can take you a step further towards making your website SEO-friendly. Follow these tips to create user-friendly URLs:
- Create readable and well-organized URLs
- Never use capital letters
- Use hyphens instead of underscores
- Add your target keyword
- XML Sitemap Helps!
It would help if you created an XML sitemap for your website. It represents the structure of your site and helps Google to crawl efficiently through your website. Also, the sitemap allows you to determine the essential web pages and prioritize them.
Hence, the better and understandable crawling process will optimize your website and boost it in the SERPs.
- Integrate Social Media Icons:
As people value social media, so do the search engines. Hence, to rank higher and reach the top of the SERPs, you must integrate social media icons into your website. Also, the links to your social media accounts such as Facebook, Twitter, and Instagram will help you build more global connections. Additionally, you’ll be able to have more clients through different social media accounts as well.
- Use Less JavaScript Code:
A website design is created through coding in different languages and using various frameworks. Among the other languages, JavaScript is used to add interactive behavior to the website. Also, there are many helpful JavaScript frameworks such as JQuery, Vue.js, and AngularJs. Though they provide pre-written code and facilitate easy programming, using many JS codes isn’t a best practice.
It’s a fact that search engines find it difficult to read and crawl through a website that has a great deal of JavaScript. Also, JavaScript code doesn’t run efficiently on mobile devices. Hence, if you want to make your website SEO-friendly, keep it simple and reduce the JS code from its source files.
Overview:
Unsurprisingly, every business needs its website to be SEO-friendly to rank higher in the SERPs. Though creating a website isn’t a big deal, its optimization is. However, following the best practices such as responsive website design, keyword-oriented content, and optimized meta-descriptions can effectively help the ranking process.
