Many brands in Thailand don’t realise how important it is to have an SEO programme running continuously during any digital marketing activities.
They don’t realise that when it comes to the internet, the phrase “everything’s relative” is literally true. When internet users search for products and services that match those sold by your brand, they use certain keywords to search for them. Over time, you and your competitors start being ranked depending on how close the terms used most often are to terms in your own site content and that of your competitors.
Make no mistake, it’s no coincidence your closest competitors and your brand tend to be close to each other in the rankings. You both offer the same products in the same region. There may also be some other keywords used in searching for your brand’s products that help align you with your competitors.
“In this article, we will give you the reasons why SEO in Thailand is important.”
SEO and Digital Marketing Work Hand in Hand
This close alignment can seem fine to you. But what happens if one of your competitors launches some new product line or initiates a sale? Your brand’s ranking will drop because of their activity. Well, it will seem like your ranking drops. In reality, theirs is enjoying a surge because of the success of their marketing activities. Remember when we said that everything is relative on the internet?
The problems start to add up when there are a number of competitors, and they’re launching their own marketing activities every week. Unless your site follows suit, your ranking can suffer enough to drop off the page, which is a dire predicament in the digital marketing world.
The digital marketing side of your partnership can launch its own marketing activities to try and counter the efforts made by your competitors. But it also can take the content marketing skills of the SEO partners to fix the damage and restore your ranking to where it should be.
Traffic and Brand Awareness are Important
Depending on your industry sector, you may have a thousand direct competitors that you need to worry about. You may have never even heard of many of these competitors before you entered the digital marketing arena.
Making your conversions and increasing the bottom line is important in every type of marketing endeavour, but in the digital world, maintaining brand awareness and site traffic is also just as crucial. There is an increased danger of being lost in such a crowded field that brands in a highly competitive industry can’t afford to slip even just a little bit.
That’s why it’s so important for brands in Bangkok to have an SEO programme running constantly. It can mean the difference between ending up on the fifth or sixth page of the rankings, where no potential customer goes or staying consistently within the region’s, countries, or world’s leaders in your in industry.
Contact Primal in Bangkok to learn more about how crucial an SEO programme can be to your brand’s success at digital marketing.
