Should you Try to Get into Digital Marketing Without a College Degree?

Digital marketing is a large and important segment, and it has become the lynchpin of marketing services writ large. The total value of digital marketing is estimated at $300 billion. Given the current pace of digital transformation, we are likely to see further growth in the sector going forward.

Digital marketing offers a range of opportunities to those planning to start their own businesses or build rewarding and successful careers with well-established companies. Many decide to get a college degree before they get the ball rolling.

Is it an absolute must, though? Do you really need a college degree to make a successful start? I argue that you don’t necessarily have to. While college degrees can land you a good job, and as many graduates find their investments in higher education worthwhile, I believe you can still hit the jackpot without having one.

–      Adaptability vs. static general knowledge

While you can get a lot of facts and figures throughout your college years, they are not always as helpful as you might think. In today’s fast-paced world, where change is the only constant, your ability to be resilient to unexpected changes and adaptive to emerging challenges and opportunities is what often counts more.

One example is college students who have to deal with overloaded schedules. Those who are smart enough figure out how to manage their workload effectively. Many choose the best online essay writing service to get their assignments done. Professional writers help complete essays and assignments on time, at affordable prices, and to the highest academic standards.

–      Continuous learning

Proceeding from the above is my next point. Continuous and iterative learning is valued today as never before. Staying abreast of technological discoveries and breakthroughs, learning from the mistakes of others, and constantly looking for new ways of doing things have a huge payoff.

College education gives you great foundational knowledge. And you should treat it as such. Unless you keep expanding the limits of your knowledge day in and day out, you might one day find out that your knowledge has become obsolete.

–      Short, need-drive course vs. full four years of study

It makes sense to aim for shorter, customized, and needs-based training courses instead of shooting for the full four years of college studies. You can thus make sure you are responsive to your self-assessment of strengths and weaknesses. These usually become apparent as you carry on with your day-to-day work. When you identify your limitations, it is more cost-effective and productive to identify and take a course that addresses that particular weakness.

Many college students whose writing skills do not pass muster choose a legitimate research paper writing service to complete their college assignments. Not only are they able to submit them on time, but they are also able to learn from the expertise of professional writers. By reviewing their work, they can learn from their writing style and skills.

–      Building your core & soft skills

There are lots of online resources to tap into to keep honing your core and soft skills. The learning resources vary from formal, paid courses to a number of videos and tutorials. You don’t need to go to college to make the most of them.

It’s more about doing your due diligence to find which resources and tools are most effective. Take the time to go through customer reviews to identify one that will help you stay on top of all important technology changes and updates. Apply the new knowledge to your current tasks and enjoy the results.

Not only that, you should also seek to develop your soft skills. These include leadership, interpersonal, negotiation, and networking skills. More often than not, your core competencies may not prove productive if you feel insecure or unconfident. You must be able to capitalize on your personal behavioral strengths to maximize the effectiveness of your core skills.

Bottom Line

Digital marketing is a growing industry, and it keeps attracting lots of people with and without college degrees. While a college education can help you lay a solid foundation for your career or business, it is not always the right fit for those who want to embark on a career immediately.

There are alternative ways of gaining and improving your knowledge by combining your work and learning goals. By spending four long years in college, you might be missing out on the hands-on experience others are getting while dealing with practical tasks on a daily basis.

About Author:- Eric Wyatt is an experienced reviewer of digital marketing tools and trends. With a considerable background in marketing, he knows everything there is to know about class-based and online courses on various types of marketing. His reviews benefit lots of students, customers, and companies around the world.