Ramaswamy (Former Google ad Boss) Going To Launch New Search Engine Neeva

0
1293
Image source: Search Engine Land

From the past so many years, there came so many various search engines but all of them failed due to certain reasons. No search engine was not able to compete with the Google search engine platform even the Microsoft Bing was not able to compete with the search engine Google. Ergo, it’s a challenge for the industry to make the new search engine work more than the most widely used searching platform Google.

Recently, from the information it has been found that the Former Google ad Boss, Sridhar Ramaswamy is going to launch one new search engine. He left the Google premises in the year 2018 and was succeeded by Prabhakar Raghavan which means he is running the Google platform. Therefore, the new search engine going to be launched by Ramaswamy is given the name as Neeva. Let’s discuss in details about this search engine platform going to be launched, have a look to know:

Ramaswamy said the Neeva is going to be a search engine having no ads, hence, this is one of the major differentiators that this platform will not have any of the ads and will be subscription-supported. Moreover, it is not going to track any users and will also be personalized, personalization is going to be accomplished by data mining. One of the most important things that you should know about Neeva is that it has so far raised $37.5 million with only 25 employees. Neeva is not at all going to reinvent the search wheel, it will just sit on the top of the latest content and data sources. This search engine is also going to search personal files like emails, local documents, and many other things. Hence, this is going to be one of the best projects with a kind of repudiation of Google.

Disillusionment will lead to departure. From the reports of the New York Times, Ramaswamy has grown disillusioned at Google and then suddenly left down the company for no reason. He said that “the relentless pressure to maintain the Google growth had come at a heavy cost to the company users.” There were so many useful search results that were pushed down to the page for squeezing down advertisements as well as privacy.

Ramaswamy said that the usefulness and quality of Google search results are compromised on a large scale as they focus on ad revenue. Therefore, there are so many people in the industry that are going to agree with this. But the relentless focus on revenue growth is just an inventible function of a company. He told all the people that “Neeva is going to be free but then said that it will have a cost less than $10 per month.” The lowering down of price has been done just to increase the subscribers. Conventional wisdom said that the subscription model is going to be a nonstarter and is going to capture a small number of subscribers. Why do we care? Ramaswamy says that we are going to give a proper and promise of good search quality.

Therefore, this is all about the new upcoming search engine Neeva. Anyone having any queries can mention to us in the comment section below.