Influencer marketing is one of the most powerful marketing strategies available to brands nowadays, but getting it right is vital. Using an influencer marketing agency can ensure your influencer marketing strategy and chosen influencers are right, first try.
Influencer marketing has been a popular marketing strategy for brands of all industries. Its continuing popularity proves it’s a successful method to target new audiences, drive sales, downloads and traffic, and raise brand awareness—just to name a few benefits. However, your influencer marketing strategy has to be heavily considered. Working with the wrong influencers can have a negative impact on your brand. With an influencer marketing agency, you are given access to a team of influencer experts, who discover, vet and brief influencers everyday.
Before searching for influencers, influencer marketing agencies analyze your brand from the inside out. With a complete understanding of who your brand is, who your current and target audience is, and what you hope to achieve, influencer marketing agencies are able to create bespoke influencer marketing strategies that span from one-off activations to long-term solutions.
Influencer agencies live and breathe all-things influencers. Social media changes constantly, so agencies strive to stay on top of algorithm changes, new social tools and influencer monetization features, and updates to social commerce capabilities within all key social platforms. Influencer agencies work with thousands and thousands of influencers every year, and they know exactly how to find new ones based on your niche and platform preferences.
Finding and vetting influencers takes up a considerable amount of time and resources. Working with an influencer agency can be highly cost effective because of this—they can do all the hard work for you. Being immersed in the space daily, they know how to speak to agents, and negotiate the best possible deals for your brand.
Influencer agencies act as an extension of your marketing team. They are also full of creative minds, but are driven by data. This means they can ideate captivating and creative campaign, challenge or partnership ideas that put your brand’s essence front and center, while driving impactful and tangible results. Influencer agencies understand the importance of data and metrics, and are able to analyze results to ensure influencer content and activities are optimized to what your audience wants. By having consistent reporting, agencies offer consistent feedback to ensure all discovery ends in a sale.
Influencer marketing agencies can help you activate growing social media channels and features you may not have thought of before. For example, influencer marketing agencies can help you create livestream shopping events that are hosted by relevant and personable influencers. An influencer can bring their audience to your livestream, and because they are presenting, their audience will be more inclined to make a purchase.
The goal of influencer marketing is to get your brand in front of your target audience organically. To do so, you need to be on the platforms your target audience spends the most time. Influencer agencies know which audiences respond to which types of influencers, campaigns and social channels. By pairing the right campaigns, creatives and platforms, influencer agencies can help breathe life into your ideas.
To get the most out of your influencer marketing efforts, sometimes you will need to boost influencer content. This pushes your content out to relevant audiences on a mass scale. Each agency has its own processes for boosting top-performing content, the ultimate goal is to turn those boosted impressions and engagements into revenue. Working with an influencer marketing agency can increase your ROI and help you see results quickly.
