Video content is becoming the most powerful tool in today’s world, and YouTube is a video-creating platform having over 2 billion users. These users watch billions of hours of video each day and generate billions of views. And these figures are huge, “billions”!
What more, YouTube on smartphones alone reaches a wide audience than any cable network? No wonder why video content creating is on the rise. And if you are also willing to unleash the power of video marketing, this article is for you.
It’s crucial to understand how to get ads on your YouTube videos to generate more revenue and subscribers simultaneously. You must understand the different types of YouTube ads available in 2021 to set up an effective YouTube advertising campaign.
Let’s jump right into it!
Know about YouTube Advertising
Google Ads are one of the most effective ways of advertising your video content on YouTube. Google ads help your video show in search results and thereby maximizing your user reach. This way, you get more subscribers as well.
There are different types of YouTube ads. You can put your ad campaigns at the various slots in different ways. That could be your video playing before the actual video a user will watch or showing at the sidebar of the YouTube search results for people to watch in full.
Types Of YouTube Ads-
- True View ads
- Non-skippable instream ads
- Bumper instream ads
- Sponsored card ads
- Overlay ads
- Display ads
Nonetheless, True view ads are the most crucial to understand as they are the main advertising format.
True View ads-
- TrueView ads allow viewers the ability to control the advertisements they see. And as per Google reports, eight out of ten viewers give preference to TrueView over any other in-stream video ad formats.
- TrueView ads are the answers to how to get subscribers on YouTube Since these ads are a great option for marketing businesses, people can also use them to get more subscribers.
- When users watch a particular ad video for at least 30 seconds advertiser pays for that particular TrueViews ad only. However, a person can choose to interact with that ad, for example, by clicking on call-to-action.
- Another aspect of these ads is viewers have the liberty to select the ads they want to watch. This way, advertisers reach up to their interested audience while saving their money.
- As per YouTube, the maximum length of a TrueView ad can be 12 minutes, while the shortest is 12 seconds.
Furthermore, we classify TrueView ads in two formats.
- In-stream ads
- Discovery ads
In-stream ads –
- The ads that play before the main video a viewer has chosen to watch are TrueView in-stream ads.
- These ads feature a small countdown timer as well. You can also witness a link at the bottom left of the screen that takes you to the advertised site.
- They also have a companion banner ad displayed at the right-hand sidebar.
In-display ads-
- TrueView Discovery ads appear within the YouTube search results. You can also find them at the top of the suggested video list.
- These ads are a little different than any other ad format. Because all they consist of is an image thumbnail and three lines of text.
- When you click on discovery ads, you will be redirected to the YouTube watch page or related channel page to view the video.
The fact is, TrueView ads are one of the best ways to effectively market your ad campaigns and thereby grab more views and reach to masses. You are now all set to start your marketing campaigns with the help of Trueview ad format.
