Technical SEO is almost like the backbone of your website. If you want your site to stand up straight, you’ll need to work on it as proficiently as possible. And, in this article, I’m going to tell you how you can do it. So, let’s keep reading.
What Is Technical SEO?
Technical SEO, in essence, is the procedure of ensuring that your website is meeting each and every technical aspect of a modern search engine. It can include –
- The speed of your website.
- The navigational structure of the platform.
- The overall architecture of the site.
… and much more.
Some of the most important elements of technical SEO may include the following –
- Rendering.
- Indexing, and
- Crawling.
Move on to the next section to learn about why technical SEO is important to build your site.
Importance Of Technical SEO
When it comes to ranking on Google, most people think that writing a keyword-rich article will do the trick for them. However, that’s not true. If your site’s technical SEO is messed up, it’ll not rank – no matter what you do. And, it can help you with the following as well –
- Technical SEO can help you achieve better rankings on Google.
- It will boost your website’s and webpage’s speed massively.
- You can remove or eliminate duplicate content from your website.
- You’ll be able to set up structured data on a web platform.
Finally, it’ll also make it easier for you to locate the structure-related issues of your site. And, if you can address all of them, it’ll be easier for you to make your website SEO-friendly.
How Do You Improve Your Website’s Technical SEO?
When it comes to boosting your site’s technical SEO, the first thing you must do is take care of the mobile-friendliness of it.
This way, you can make it appear more user-friendly in Google’s eyes and ensure that it can be visited by almost everyone. If you want to check the current condition of your website in this regard, you can use the following tools to your advantage –
- Website Grader by HubSpot.
- Mobile-Friendly Test by Google.
- Mobile Friendliness Test Tool by Bing.
- GTMetrix.
Each of these tools are available on The Pirate Bay for free. Thus, you can visit here and get whatever you need for free.
Tip – 1: Optimize The XML Sitemap.
A sitemap, in essence, necessary for Google to find your website and index it properly. And, it’s pretty easy to curate an XML sitemap for your site too, especially if you’re a WordPress user. You can do it simply by using a free plugin like Google XML or Yoast.
Once you’re done with creating the said sitemap, submit it via Google Search Console on the search engine, and voila! You’re done with it.
Tip – 2: Increase The Speed Of Your Website.
The speed of your website will matter a lot. Make no mistake. If your site is loading slowly or is taking a long time to respond to user request, Google will place a minor penalty on it.
And, it will keep doing so every time someone goes out of your website.
Hence, even if your content is high-end and all, your site will not rank properly, thanks to the ever-so-increasing penalty. So, you’ll need to take care of your website’s speed properly.
Here’s how you can do it.
- Optimize the images of your web platform properly.
- Enable the cache collection setting of your browser.
- Allow website compression to make it lightweight.
- Use a CDN (content delivery system) to boost your website’s speed.
Tip – 3: Fix Your Website Errors Properly.
You’ll need to take care of your on-page SEO by running at least one technical SEO audit on a weekly basis. And, there are more than one tool available out there that can help you out.
However, if you want the correct verdict from every point, we’ll ask you to use Semrush. It’s a lot more accurate in its evaluation and can offer a comprehensive glimpse about everything.
The tool will scan your website for errors, issues, and warnings. At the end of the day, you’ll get a comprehensive report on everything that’s wrong with your site.
So, then, all you need to do is take care of those issues one by one. We think that it’s better to work with an expert in this aspect. This way, you won’t have to deal with anything else.
