Starting a business takes grit and determination. So how does one start a social media marketing agency and make it a success?
With all the content creation and social media management to worry about, the primary hurdle to overcome is finding new clients without having much social proof to back you up.
The Pros & Cons of Starting a Social Media Marketing Agency in 2020
The Pros
There are tons of great perks to owning your own agency. These include
Big potential for a giant profit. Owning your own agency means you’ll build something great, and overtime reap the advantages. There’s no middle man getting purchased the work you are doing, and there’s no ceiling putting a cap on your salary or how much to figure or scale. The sky is the limit here.
You can set the rules. If you recognize that you simply really don’t want to figure weekends, or that you simply will only work with ethical-mission clients, you get to call those shots.
The Cons
It’s risky. There’s no safety net when you’re going out on your own.
Running the workplace is expensive. All of a sudden you’re the one paying for the competition software and therefore the social media management software and the photo editing tools and everything else you’ll consider. Put this on top of business license fees, marketing fees, ad costs, website costs, employee/worker costs, and you’ll see why business ownership isn’t all about the profit.
Here’s our comprehensive guide on how you’ll start a Social Media Marketing Agency in 2020:
Build your Portfolio of Services
Based on your team’s skillsets and levels of experience, build a portfolio of services that you simply would want to offer to your audience. You would like a portfolio of services to create and execute your business strategies. You can’t approach brands without clarity on the solutions that you simply are willing to supply.
Create Your Social Media Accounts
As a social media marketing agency, it’s very essential for you to have a social media presence. It’s not getting to leave a really good impression on your clients if you’re not active on social media.
Since you’ll be serving mostly to brands, presence on a B2B oriented platform like LinkedIn is important. Other social media platforms like Facebook, Twitter, and Instagram, etc. also accompany features and tools which will assist you to enhance your presence.
Establish a website
A full web presence is vital to your success here – you’ve got to practice what you preach! Get a web site going, confirm you’ve got a Twitter account, a Facebook page, and an excellent polished LinkedIn profile
Start Approaching and Pitching
Now that you just are live, both on social media and on the World Wide Web, it’s time for you to start out approaching potential clients. But to whom do you have to pitch and how?
Whether you’re offering a social media analytics tool or a social media reporting tool, you ought to start out small. Approach small companies to check the waters
Keep Up With Social Media Trends
Like any other field, within the domain of social media marketing too, it’s important to stay up with social media marketing trends. You ought to get on top of the newest features and/or tools introduced on the varied platforms.
You should be versed with ongoing and upcoming trends. As a social media marketing agency, you ought to offer solutions that take all the newest trends and features under consideration.
Conclusion
In 2020, the social media industry, given how dynamic it’s, will keep undergoing changes. If you’re watching starting a social media marketing agency in 2020, you would like to follow a step by step strategy.
