How To Showcase Your Products Through Pocket-Friendly Marketing Tools?

Marketing has become the most crucial business strategy lately. Whether you own a new, small business or a well-established one, marketing your product is always essential. After all, the reach which a good marketing plan can give to your business is phenomenal.

As the world progresses over time, so do marketing tactics and strategies. The old-fashioned newspaper or radio marketing still holds quite a lot of value but probably not as much as the contemporary, easier, and quicker digital marketing techniques. They are practical and often relatively inexpensive.

So, if you have a tight marketing budget, you don’t need to worry! Below, we will discuss points on how you can market your products without breaking the bank.

1.   eBook marketing

EBooks have gained tremendous popularity amongst several marketers because of their effectiveness and efficiency in delivering the desired message. Whether you search for medical information, financial services, or even just a cooking recipe, all data will appear in the form of an eBook. Hence, irrespective of whether you want it or not, an eBook will make its way to attract traffic to your website. Since eBooks are easily sharable and downloadable, there are high chances to gain a pool of potential consumers. Besides, writing an eBook is very simple; you can easily find plenty of reliable and helpful sources online by simply searching “how to write an eBook” on Google.

2.   Social media marketing

When it comes to effective marketing, social media is king. According to research, 70% of US businesses have a social media presence. The figure is likely to escalate in the future. Promoting your business pages on social media applications like Facebook or Instagram is like your free pass to attracting potential customers and building trust.

Social media marketing further allows you to run paid advertisements for your business on different online platforms. You are also entitled to choose your package according to your budget. These advertisements are easy to follow, budget-friendly (start from as low as $3), and help your business get an unbelievable number of reach.

However, once you have marked your social media presence, you will always need to be at the top of your game. Regular posts, interactive content, consistency, and community are essential. Social media platforms work on very different and unique algorithms. For instance, Instagram increases your post’s visibility, starting from the number of ‘saves’ then ‘shares’ followed by ‘comments,’ and no of ‘likes’ received. It is important to formulate a strategy and encourage your audience to save and share more of your posts than like and comment.

3.   Make a Google My Business profile

There is no better way to market your product than to increase its visibility on search engines like Google. A Google business profile helps your business show up on local google search, branded searches, and Google maps.

However, just being somewhere on the google search list is not enough. You need to optimize your business by creating a google my business account and improving your business’s visibility. A verified ownership badge helps rank your business in the top searches, which can potentially increase traffic.

4.   Boost SEO

For some, SEO is an outdated and ineffective marketing gimmick. However, this is entirely untrue. SEO is perhaps the most useful and efficient form of marketing you can do for your product. SEO shows how well your business has ranked on SERP. If you are in the top three, you don’t have much to worry about. But in case your business ranks in the lower range, you can always use some techniques to increase your business’s visibility on different search engines.

The most crucial step is choosing the right keywords. Try adding location-based or category-based keywords. You can also add keywords in your headings or on the title page. Work on your meta tags; these can tremendously increase your click-through rates. Try to give the best details when it comes to content. Your content should be readable, attractive, and straightforward. Notably, the only drawback of the local SEO is that it is time-consuming but worth the effort. So, the earlier you start working on your business’s SEO, the better!

5.   Create a blog

Blogs are the latest hot trends in the marketing industry. For marketing, companies prefer to have a product blog as it can yield some incredible benefits. For one, good quality blogs help enhance your business’s SEO to new levels. They are also a great way to attract traffic to your site and connect with your customers. Creating a blog is quite simple. You need to choose a name, font, theme, a platform to publish your blog, and the best part is that it does not require a significant investment.

6.   Video marketing

Research has proven that video posts and advertisements are better for views and engagement. However, creating a successful marketing video can be a challenging task. Marketers tend to apply some smart strategies to create compelling video content. The first and foremost is to know your target audience; this includes extracting the information regarding their demographics and preferred channels for videos. Video marketing is easy when it is central to the target audience. For instance, if your video reach increases every time using a particular background music genre, you must stick to it.

You also need to analyze and decide your time to post. Preferably when most of your followers are online. Going live on social media platforms like Facebook and Instagram also works very well. It allows viewers to immediately like, share, and give their opinions or ask questions in the comment section. Posting demos and tutorials for specific products is also efficacious.

7.   Try your luck with gorilla marketing

Gorilla marketing is an unusual and unique form of marketing focused on creativity rather than content or budget. Marketers usually go all out and come up with funny, attractive, and ingenious ideas to market specific products. These ideas are typically unconventional and very different from traditional marketing. For example, painting graffiti on a sidewalk, reverse graffiti, organizing treasure hunts and flash mobs, or posting stickers around the city.

The advantage of gorilla marketing is that it is cheap, can spread good word-of-mouth, and is easy to execute. However, the only disadvantage is that these marketing tactics are often misunderstood and cause public outrage. Hence, if you plan on taking this route, you need to be extremely cautious of your ideas and how you execute them.

Conclusion

If you want to popularize your product, you need to have a strong marketing plan. Creativity is vital for marketing, whether you are trying to develop content for your blog or ideas for videos. The crux of any business is to make and save money. The right marketing approach can help you sell your products effectively and efficiently. Hopefully, the above-given tips will give you a clear idea of how to market your product without spending a king’s ransom.