In 2016, something very special happened.
This was the story of how TikTok (for an international audience) and Douyin, an app with two different names, became the fastest growing social media platform (for China) so far.
But, how many people are on TikTok? So, in fact, in less than four years, TikTok has reached 3 billion downloads and reached one-third of all social media users worldwide.
It took almost a decade for Facebook and Instagram to reach that level of user growth; TikTok understands how to play the social media growth game.
This collection of statistics will teach you:
When did TikTok launch?
Parent company Bytedance first introduced TikTok / Douyin to the Chinese App market in September 2016. In just one year, it attracted 100 million users. Following the purchase of a video-sharing startup called Musical.ly. TikTok’s international version was made available in September 2017.
In China, Douyin continued to use its original name. Today, the twin apps are accessible in 141 countries and 39 languages through the App Store and Google Play.
How Numerous Users Are There on TikTok?
The parent company Bytedance estimates that 1 billion people use TikTok each month. Based on the share of the market it has seized since 2016, these user numbers make the app one of the fastest-growing ever.
Let’s dissect these figures.
Data on the penetration of TikTok users worldwide:
- One billion MAUs (monthly active users) use TikTok.
- So, TikTok is used by 20.83 percent of the world’s 4.8 billion internet users.
- TikTok is used regularly by 22.32 percent of the 4.48 billion active social media users.
The United States has been an important growth area in terms of both revenue and users despite the dizzying entanglement with the Trump administration, where threats of a nationwide ban emerged due to potential security risks.
Official TikTok Downloads Percentage
How many downloads is TikTok currently at? (Play Store & App Store)
TikTok has received 3 billion downloads overall, making it the most popular app in the first and second quarters of 2021. The first app other than Facebook to reach the landmark of 3 billion downloads is TikTok.
TikTok download statistics globally:
- TikTok has received 3 billion downloads since its launch in 2016, adding 383 million installs in the first half of 2021.
- Between Q1 2020 and Q2 2021, TikTok saw a 1.36 billion download video tiktok increase.
- In March 2020, TikTok set a new record for the highest quarter-over-quarter growth in spending, with $535 million spent in just the second quarter of 2021.
Top TikTok Downloads (USA/China/Worldwide)
- Currently available in 39 languages and 141 out of 155 countries are TikTok & Douyin.
- With 611 million downloads to date, India is the country that has contributed the most to TikTok installs; TikTok has been downloaded by one-third of all Indian smartphone users.
- 323 million of the 738 million global installs of TikTok in 2019 (or 43.76 percent) came from India.
- However, With 196.6 million downloads to date, China is the second-largest country for Douyin.
- With 165 million installs since launch, the United States has amassed the third-highest number of downloads, trailing only Canada and the United Kingdom in fourth and fifth, respectively.
Conclusion
My compilation of TikTok statistics is complete. The fact that Bytedance’s apps grew their monthly users at a rate twice as fast as current market leaders like Facebook and Instagram astounded me, and I’m excited to see how this growth rate develops.
