Automation is all the rage these days, from the Silicon Valley and Wall Street to London and Beijing. Some experts believe it will make everything better. Others, not so much. Still, to be clear, automation will change the world.
In the business sector, AI will turn robots into workers capable for doing most jobs done by humans. In turn, that will reduce costs of labor while increasing production. In the US casino space, automation could bring these changes.
Gaming Bots
According to bestcasinosites.net, the best online casinos for US players provide fair games. They don’t have a choice, though. Regulators, independent auditors, and players expect nothing short of fair games.
That said, Artificial Intelligence could disrupt game fairness dramatically. Here’s why. In 2017, a pair of University researchers created a program that could beat the best poker players repeatedly.
Now imagine a program that also helps players win at slots, roulette, and blackjack. Everyone would scramble to become a casino player. Fortunately, casinos aren’t about to let AI ruin their business.
Instead, they’re using the same innovation to create programs that can detect cheating. That way, they can keep their platforms fair for everyone. Meanwhile, no major cheating program has been availed to the public.
Improving Customer Service
Artificial Intelligence is already changing how online casinos provide customer service. Think about it. What’s your favorite contact channel? If you’re like most people, your answer is live chatbots.
They are easy to initiate and use. You type your message and get feedback within a minute. If the chatbot is really smart, it responds with grammatically correct, coherent messages. And in doing so, it saves you the hassle of sending emails back and forth with customer support staff.
Unfortunately, chatbots aren’t as smart as people would want. That’s why most of them are managed by human beings. In the future, though, it could become possible for chatbots to provide the flawless and helpful communications only humans can achieve presently.
Tapping on Big Data
For a few years now, big data has been a vital tool in helping businesses stay ahead of their competitors. Take English soccer team Liverpool as an example. It uses advanced data science to analyze opponents and predict the best ways to defend or attack.
In the casino industry, big data is used for near-similar reasons. Operators collect vital information that can help improve productivity or reduce costs. For example, they can find data related to players’ betting habits and determine their favorite games, betting limits, and how long they bet.
With massive amounts of data comes leverage to understand customers. A casino can quickly identify the best-performing games or the reasons that make people spend more money at some games.
In turn, they can use the information to improve customer experience and in essence, increase sales. Thanks to today’s advanced technologies, some of these things have already been achieved. The best casinos know your favorite games, your betting time, and your dislikes.
Advancing Game Development
Another way automation might revolutionize online casinos regards game development. Presently, most developers create slots and card games they believe people would want to play.
But thanks to big data and AI, the future of game development will center on what people actually want to play. On the one hand, providers can run surveys to discover the themes, storylines, features people want.
On the flip side, they can use AI to automate these games. In some ways, Artificial Intelligence is already a part of casino game development. It’s responsible for these add-ons on may new slots:
- Auto spin/Autoplay
- Reel Modifiers
- Coin Toss
- Progressive jackpot
- VR Support
Now think of the features advanced technologies could add to casino games. Live casino games could be more immersive and slots more interactive.
Reducing Problem Gambling
One of the biggest challenges many casinos face is identifying players with serious gambling problems. Observing someone’s budget isn’t enough. And neither is looking at the number of times a player bet.
Automation could lead to tools that are effective in spotting problem gamblers. They could use a combination of signals to identify people that need to cool down or stop betting altogether. At least one research group is at an advanced stage of creating an anti-addiction tool that could warn players about their betting habits before things get worse.
Named Player Safety Early Detection System (PS-EDS), this tool will analyze a player’s games, betting times, stakes, and other factors. Then it will decide whether the player’s betting behavior is healthy or could lead to an addiction.
According to the tool’s developers, PS-EDS could detect gambling addiction with 87% accuracy. That’s a much higher success rate than most people can achieve. So, if available for all American casinos, it could help reduce addiction dramatically.
Personalization
Personalization is a growing trend in the casino space and for good reasons. People like companies that know their needs. They also appreciate online businesses with personalized services.
For example, native Spanish speakers prefer to view web content in Spanish rather than English. In contrast, people based in New York would want a local contact number than one located in California.
Personalization also applies to bonuses. If you like slots, you most probably prefer free spins to live casino bonuses. In contrast, VIP customers prefer a website with unique rewards for high rollers.
Unfortunately, many online casinos are yet to personalize their services fully. But that’s something they hope to achieve with technological advancement. Precisely, automation could actualize customer service interactions with bots through everyone’s native language. And it could make every casino player have personalized experiences.
Conclusion
Although not everyone likes the prospects of an automated world, it can’t be stopped. From manufacturing and business to online casinos, an AI-run future is inevitable. That said, scientists are working on creating innovations that will advance rather than reduce human civilization.
From personalization and customer service to game developments and marketing, casinos are working to provide better experiences for players.
