As an increasing number of businesses begin to rely on digital marketing to expand their reach and build brand awareness and recognition, the realization that elevating a website’s ranking in the search engine results pages or SERPs and allowing it to maintain its position isn’t just about generating a lot of links. Companies must also consider hiring the best Jacksonville SEO companies and produce high-quality content that’ll engage users, attract links, and improve the overall inbound traffic over time. And one medium that remains underutilized in search engine optimization despite their growing popularity is videos.
It isn’t hard to see why most organizations prioritize text, images, and infographics for their content. After all, they’re methods that have been proven to be effective in achieving the desired outcome. However, it’s a missed opportunity for businesses not to incorporate videos into their digital marketing strategy because it can significantly boost their SEO efforts in the same way that SEO experts can. However, it can also do this if it’s properly leveraged. And we’ll be discussing a few techniques to incorporate videos into the overall SEO strategy of a business. Read on to find out more.
- Define the goals of the business
The addition of videos into a business’ marketing efforts is undoubtedly a good idea because it keeps its content both engaging and varied. However, it’s vital not to forget that it needs to complement and enhance the company’s existing search engine optimization tactics to attain the desired return on investment. And to ensure that it does, the goals of the organization need to be determined. Doing so will help the business create video content that is as relevant to its industry as it is as appealing to its intended audience?
- Select the appropriate hosting platform for the videos
Finding the right video platform is a lot more important to the content’s production and delivery than many realize. The chosen channel mustn’t just be popular to build brand recognition and get more inbound traffic to its website. It must also load fast to keep its viewers engaged. If it doesn’t, it’s likely that users will get irritated and move on to alternatives. So before committing, it’s good standard practice to explore all options and research on each hosting channel. It will help the company find the platform appropriate to its business’s needs much better than it would’ve been otherwise.
- An engaging thumbnail can go a long way
Thumbnails are what users see whenever the videos are indexed. Thus, it plays a critical role in whether or not they’ll watch the content. Not unlike the poster of a movie or the cover of a novel, it needs to be beautiful and compelling as it is relevant to pique people’s interest and keep them engaged. If they aren’t, then there’s a good chance that it’ll be passed on for something else. And the business will lose out on potential leads and conversions as a result. Also, it’s a good idea to factor in equally interesting titles and descriptions for the video as it’ll go a long way in reeling in more traffic.
- Find the best Jacksonville SEO companies
Search engine optimization may sound simple on paper. However, the execution of its strategies is an entirely different story. And if an inexperienced organization decides to shoulder the weight of the responsibility on its own, not only is it unlikely to achieve the results that it wants. But it may lead to more problems for the brand. As such, it must hire a reliable and trustworthy SEO agency. Doing so will not only maximize the likelihood for success. But it’ll also help the business focus its efforts on its priorities and ensure a high level of productivity in turn.
- Incorporate a transcript into every video
Those who are familiar with social media have likely run into videos with captions included alongside them to view the content discreetly. The aforementioned text that usually appears with the videos is called the transcript. Why is this important? For starters, it makes the content a lot more accessible, meaning that it’ll be able to reach a wider audience than it would’ve been able to without it. More importantly, it’ll make web scraping by the search engines much quicker and easier, leading to more online visibility.
- Ensure that the page remains relevant to video content
Contrary to popular belief, enhancing a video for SEO purposes isn’t solely about the content itself. The web page itself must also be optimized to secure the desired placement in the search engine results pages or SERPs. And if the content fails to rank well, there’s also a chance that the site isn’t as good as it should be. And it’s for this very reason that a business must work on the page and ensure that it enhances the video content because doing so will help it generate better exposure. And, in turn, help the company attain the intended outcome.
- The video must be the focal point of the page
A common mistake that many websites make is that they often keep the video under the page instead of up close and center. And because users need to scroll down to access the content, there’s a chance that the content won’t get as many plays because people might miss the video entirely. The search engine crawlers are also far less likely to index a video that is lacking in visibility. And the best way to overcome this issue is by making the content the focal point of the page.
SEO might seem easy at a glance. However, it can be challenging to keep up with current trends due to its ever-changing trends for quality content, videos included. But by finding the best Jacksonville SEO companies and adopting the strategies listed above, a company will be able to reap the benefits of search engine optimization by leveraging video content, and attract more traffic which will lead to better conversion rates and higher sales. And this can make all the difference in getting ahead of the competition.
