What is Tiktok?
Tiktok is a video sharing app used by people on a large scale these days. Ergo, this is an app owned by Bytedance Company. Hence, the people these days are growing their business through this app, if you also want to grow your business then you can use this social media platform. Have a look if you want to know about the journey of tiktok and how to start advertising on tiktok.
Are tiktok advertisements good for business?
With more than 500 million users tiktok is the top-rated app used by people these days and further gives the users the opportunity to advertise through this platform. Tiktok is an app that not only suppressed Twitter or Snap chat, instead this is a platform that has changed the advertising method as well. This is because this visual app gives an opportunity to the people to edit and share video for 15 seconds with filters, effects, and music as well. Therefore, it is believed that advertising through video sharing is one of the most attractive methods. So, if you are also thinking to grow your business use Tiktok.
There is one thing that people should keep in mind- Tiktok does not benefit every business but can help in positioning some businesses. So, before investing time and money on tiktok, have a look at these 2 questions that you should ask yourself before growing business through tiktok.
What is the exact target demographic for your business?
If your main aim young audiences, then this is the perfect way to grow your business because tiktok is an app mostly used by young people. Around 66% of users are below 30 and is the right platform for growing the business. Through this platform, you can easily promote youth-oriented programs, such as school, homework, learning apps and many more.
But if your business is there to target the old people, then you should not advertise through this platform. Because it will not be worth investing instead of advertising through tiktok you should find other ways also. Hence, before starting a business through Tiktok, you should do a lot of research on this.
Do you have a sufficient budget to advertise on tiktok? Or do you want to know the tiktok advertising budget?
There are so many businesses that have swiftly taken advertising on Tiktok. Some of the business such as Nike, Disney, and many other apps are there to gain the attraction of people through this app. Hence, it is easily affordable by large businessmen but cannot be easily afforded by people having a small business.
It is easy to advertise on tiktok but the tiktok advertising cost India per CPM is around $10 and it can go to $300,000 as well. Moreover, tiktok campaign will need a maximum investment of $500 to start up a business. If you think that tiktok is worth investing to start a business then here you go, start your advertising through these small steps. Take a look to know everything.
How to start advertising on tiktok?
Here are a few steps that you should follow to know how to advertising on tiktok. Look carefully because these steps are going to help you a lot in starting advertisements through tiktok.
STEP 1- Firstly, you will have to create a tiktok ad account.
Start to create your first ad campaign and then visit the homepage of the tiktok and click on create ad button. Ergo, this is how you can create your own ad to advertise on tiktok. To know in details, you can search for tiktok ads tutorial also.
Tiktok is still in the form of beta that is why it will take time to create an ad. After all this a form will prompt on the screen asking up for your details. After filling details submit the form and it will take around 48 hours to activate your account.
STEP 2- Create your own campaign.
On the dashboard of tiktok, you will have to click on the campaign tab on top of the page. After that click on the create button and start creating your own campaign. Then you will have to give the details of your campaign. For example, the objective of the campaign, goal and many more other things. Lastly, you will have to set the budget, you can set the daily as well as the monthly budget.
STEP 3- Set tiktok ad placements, details and targeting.
It is very much important to set all these details because this will help in making your ad campaign successful. If you have a specific group of people to target then you can add on the details. This will help in showing the campaigns to only the targeted people.
STEP 4- Create the ad spend, duration and goals.
- Set a budget goal- Setting up the budget goal or tiktok advertising cost India will help in the creation of an ad campaign according to your affordability. So, go and set your budget first if you want to advertise through tiktok.
- Choose a pacing option- Setting the pace option is equally important because this will determine the speed at which your budget will be spent. Therefore, the acceleration speed depends on the budget you set.
STEP 5- Design your ad through the tiktok video creation kit.
Though the help of this creation kit you can easily make your advertisements perfectly attracted by the people targeted. Ergo, these are the steps that you will have to follow for growing your business high.
Lastly, we would like to say that ask yourself about the affordability and then only make your business grow through this social media platform. Tiktok ads are easy to set up if you have made your mind to business with this platform only. Go and make a start today only.
