Google has released the August 2023 core update, its second core update of 2023. The update is designed to improve the quality of search results by rewarding websites that provide high-quality, relevant content.
The update is expected to take up to two weeks to fully roll out. During this time, some websites may see changes in their search rankings. This is not necessarily a bad thing, as it may simply mean that Google is now ranking them more accurately.
If you notice any significant changes in your search rankings after the update, you can take steps to improve your website’s content and make it more relevant to users. Here are a few tips:
- Create high-quality content that is well-written and informative.
- Use relevant keywords throughout your content.
- Structure your content in a way that is easy to read and understand.
- Promote your content on social media and other channels.
Google does not disclose the specific changes that are made in each core update. However, it is generally believed that the updates focus on improving the following areas:
- E-commerce: The August 2023 core update may impact the ranking of e-commerce websites. This is because Google is increasingly focusing on rewarding websites that provide a good user experience, such as fast loading times and clear product information.
- Local businesses: The update may also impact the ranking of local businesses. This is because Google is looking to reward businesses that are more relevant to users’ search queries.
- Content quality: The update is also likely to focus on content quality. This means that websites that provide high-quality, informative content are more likely to see improvements in their search rankings.
If you are concerned about the impact of the August 2023 core update on your website, you can consult with an SEO expert. They can help you assess your website’s current performance and make recommendations for improvement.
Overall, the August 2023 core update is a positive development for websites that provide high-quality content. By following the tips above, you can improve your website’s chances of ranking well in search results.
What to do if your website is impacted by the update
If you notice that your website’s search rankings have changed significantly after the August 2023 core update, don’t panic. There are a few things you can do:
- Check your website’s content. Make sure that your content is high-quality, informative, and relevant to your target audience.
- Optimize your website for search engines. This includes using relevant keywords throughout your content, creating clear and concise titles and descriptions, and submitting your website to search engines.
- Monitor your website’s traffic. Keep an eye on your website’s traffic to see if there are any changes after the update. If you notice a decrease in traffic, you may need to make further changes to your website.
- Be patient. It can take some time for the effects of the core update to fully settle. Don’t expect to see dramatic changes overnight.
Here are some additional tips for recovering from a core update:
- Focus on the long term. Don’t expect to see immediate results from your efforts to recover from a core update. It takes time to build a high-quality website that ranks well in Google.
- Be consistent. The most important thing you can do is to be consistent with your efforts to improve your website. Keep creating high-quality content, optimizing your website for search, and building backlinks.
- Get help from an SEO expert. If you are struggling to recover from a core update, you can get help from an SEO expert. An SEO expert can help you identify the problems with your website and develop a plan to improve your rankings.
By following these tips, you can help your website recover from the August 2023 core update and continue to rank well in search results.
