Video Editing may seem one of the most challenging and daunting tasks if you’re unaware of how editing works. It goes without saying that video marketing has become one of the most influential forms of marketing today. With the increased number of social media users, it is only obvious that video marketing can be your greatest marketing tool if you know how to use it the right way.
That being said, successful video marketing requires you to create high-quality, informative, yet crisp videos. Here is where editing plays a vital role in determining how impactful and expressive your video can turn out to be.
Whether you are a beginner or a professional, you are bound to make mistakes along the way before you truly learn how to edit your videos. The good news is, you will become better and better each time you edit a video. There are many online video editor tools to help you with the task. While there are many mistakes you can make while editing your videos, here are 7 common mistakes you can avoid to make authentic and appealing videos for your brand.
1. Poor-Quality Audio
A common mistake that most people may tend to make is adding poor-quality audio to their videos. You will often see two or three audio components on your timeline. In situations where you do not require the original audio clip, you can turn the component off. Most beginners add their music tracks by overpowering their initial tracks. It is vital that editors remember to mesh their voice with the music subtly.
A tip that may come in handy is to shut your eyes while listening to the audio. If the sound is off, ensure readjusting the audio accordingly.
2. Unfinished Transitions
You might often make this mistake when the duration of your transition is comparatively longer than the initial clip. In such circumstances, editors tend to position the transition amid 2 clips wherein either one of the clips does not prolong sufficiently. The initial clip may drop and further consist black screen in the middle of the transitions.
You can avoid this mistake by ensuring that all your clips are sufficiently long. You can also alter your transition time.
3. The Jump Cut
Every editor knows that a respective editing technique consists of its time and place. This is one of the most authentic and proven ways to achieve the objective of editing. In brief- this technique involves collapsing time. Jump cuts play a pivotal role in conserve time and further push the story ahead. Most beginners make use of this style as they are unfamiliar with which cuts they should use.
To avoid this mistake, you should consider discovering more editing options. These may include- choosing a new camera angle, offering transition to lower jarring, and altering to another angle in the very same shot.
4. Choosing the Wrong Music
Making sure that the music you choose for your video is in sync with other elements of the video is extremely crucial. For instance, choosing slow music for fast-paced footage can instantly ruin the very essence of the video. Swift camera movements and cutting techniques require high-energy music and a high tempo.
Editors must ensure taking a look at the video and mapping down the scenes so that the music you choose fits perfectly with the vibe of the video. A tip that you could make use of is to focus on the primary edit and then explore music to suit it.
5. Eliminating Sensitive Information
Accidentally adding private information while creating your videos is another mistake that most editors make. For instance, you can accidentally capture sensitive information in your videos while giving instructions to your newly hired employees. In such cases, you should always blur your videos.
Several editing apps offer the area-specific blur feature that allows you to blur a certain section of the video. This will help you hide sensitive information that you may have accidentally put in. Explore videos that offer various ways to blur out content on video.
6. Incompatible Graphics
While you don’t have to be a professional graphic designer, a few things to keep in mind while editing your videos are your font, font sizing, and font colors are aligned and structured throughout the video. Most beginners make the mistake of adding different styles at different parts of the videos.
This may seem aesthetically pleasing to you but it can seemingly distract the viewers.
You can avoid making this mistake by selecting a font before making a video and sticking to it until the end of the video. Use the same font for title cards, lower thirds, and other elements. Further, stick to a color theme.
7. Positioning Your Frame
In many situations, you may often realize that the position of your frame wasn’t correct after you sit to edit the video. A common mistake that you can easily avoid if you pay attention to your videos is the wrong positioning of your frame.
Make sure that you are familiar with the subject’s background prior to hitting the record. Further, note down how much space is left empty around them. Take trial shots so that you don’t miss out on identifying the wrong positioning. Further, if you film your videos in full HD (1920 x 1080), edit them at 1280 x 720. This can help you structure the aspect ratio.
Bottom Line
If you’ve just started making videos for promoting your brands and services, it might pique your interest that you are on the right path to success. Your goal is to ensure that you avoid obvious editing mistakes and create a much more well-versed and polished final video. In a nutshell, your video should be able to depict a story. This is the best way to truly connect with your audience.
These tips are meant to help you ensure that you make high-quality videos while avoiding basic mistakes that you are bound to make. Make sure to go through them thoroughly so that your video looks as professional as it can.
