Improving your conversion rates is not as complicated as you might think. As long as you know how best to approach the task, it is manageable! To help out, we’ve prepared a guide on the simple tactics to increase conversion rates on your website.
Know your target audience as well as possible
To increase conversion rates on your website, you must zero in on your target audience from day one. Not everyone will find your products and services appealing, which a business owner needs to come to terms with. That said, it’s perfectly possible to make the best of what you offer by properly marketing it to the people who want it. If you waste money on attracting people to your site who won’t be interested, you are wasting resources and ruining your conversion rates.
Craft better landing pages
No matter how hard you work to generate leads outside your website, it will be wasted if the landing pages those leads end up on are bad. Now, in a way, this touches on our previous advice. However, landing pages require a section all their own! There are a few simple rules to follow to improve them. First, never let more than one marketing scheme, ad, or campaign link lead to a single landing page. It just creates confusion and waters down its effectiveness. Second, never fill the landing page with too much information or promotional content. Be to the point and professional for the best possible results! Finally, try to design uniquely for each landing page to make them stand out and seem special.
Increase your site’s quality
The simplest way to increase conversion rates on your website is to improve it. And we do mean to improve it in every sense. Make sure to boost conversions with web design elements by working to make it more appealing. Work on your device compatibility so every device can access the site and allow its user to enjoy it. Strive to ensure that your site runs smoothly without lag or unnecessary downtimes. Even work extra hard on its SEO so its organic outreach improves!
Leverage interest before even attempting a conversion
An excellent way to increase your website’s conversion rates is by drumming up as much interest as possible before even trying to convert. Social media is fantastic for this if you know how to leverage it. And while lots of business owners don’t see trying to increase your TikTok followers or similar as necessary, this is a mistake. Proper marketing through such apps is both free and incredibly effective. If people click through using links on them, you need to spend a lot less effort to achieve conversion!
Work on keeping people’s interest
Even if you don’t immediately catch someone’s attention, the battle to complete conversion is not lost. If you have something on your site to keep them there, you have many other opportunities to succeed. For this reason, having content on your site is paramount. One of the most significant examples is running a blog. Through it, by offering good content, you keep people engaged, get opportunities for self-promotion in the content, and even work to improve your brand image by seeming helpful and informative.
Build customer profiles
If simply having a target audience doesn’t cut it for you, and you want more info on how you might better interact with potential customers to increase conversion rates on your website. In that case, building customer profiles is a great choice. A ‘customer profile’ is simply an idealized customer whose data is made up of info drawn from several of your regular customers. This way, you get a relatively decent idea of your ‘average’ customer. You can work to further predict their likes and dislikes, predispositions, and even their response to design changes and new product lines. It can be beneficial for planning out the best content strategies, too.
Check what works for the competition
In business, your competition is just as important as your customers. Interestingly, there are plenty of ways to measure website traffic for your site and your competition. Including their keyword rankings, most popular content, best-sold products, and more! That would give you keen insight into what they are doing right. And of what you might be doing wrong. Of course, you should never wholly copy the practices of your competition. It’s unlikely to work out, and people would start to view you as a bland copy, anyway. But drawing some inspiration and giving it your twist is perfectly acceptable!
Make it easy to become your customer
As the experts on conversion from convertmore.com like to point out, it’s a lot harder to close a sale when your customers need to jump through a bunch of hoops to do it! If your payment system is clunky, your order confirmation takes forever, and the entire experience is annoying, your conversion rates will naturally tank! You can’t afford to push away your customers like that. Work to improve that aspect of your business, and you will immediately see a marginal but significant increase in your conversions.
Work on your relationship with customers
The final way to increase conversion rates on your website is to work on your business’ reputation. Simply put, you need to start interacting with your customers more. Take full advantage of the tech you have available and start getting on social media and review sites. Comment on good reviews, reassure people who left bad reviews, and take all their feedback into account! People love being heard and will respond well if you show you care enough to listen. And it will directly improve your conversion rates, too!
Final comment
Using these simple tactics to increase conversion rates on your website, you will quickly start to see results. Just know that you must put in a long-term effort!
