Sometimes, business owners think that they have tried all the channels for product promotion. However, new platforms like TikTok, a social network, continue to emerge. Scholars and teens are mostly the audiences of TikTok from its inception. Their age bracket led to the misconception that the app is for teenagers.
Currently, the app has users of different ages. Top brands like Coca-Cola, Disney, and Nike have also used it. The following myths may prevent you from using the app for business promotion.
- You can’t promote every business on TikTok. However, you will see various categories of companies, including music, legal services, sports, and finance, when you set ads on the app. Only your target audience will see your ad after selecting your preferred category.
- It is costly and challenging to make a quality promotional video. TikTok users are familiar with short videos created on smartphones. They are likely to ignore video content professionally shot with advertising banners.
Music is the most advanced field for TikTok promo, but not only music. As a result, small companies selling complex or costly products, the B2B sector, and regional businesses may find it difficult to progress on TikTok. However, businesses not limited by geography and have products for a broad audience can achieve good outcomes on the app.
Steps for business promotion on TikTok
You have to determine the goal and content of your marketing campaign. Are you going after sales or brand image? You will work for the future if the purpose of your brand promotion is sales. If it is image goals, the platform presents you with a massive audience and the ideal opportunities to communicate with them.
Comments, live broadcasts and private messages facilitate interaction with the audience. Other ways of drawing people’s attention include constant challenges hosted by TikTok. It will help if you figure out the content on your topic that primarily receives attention from users. Searching tags related to your business will aid the analysis.
Dance and music are popular content on TikTok. Social media platforms will offer you publications similar to posts you spent about 20 minutes commenting on, reposting, and liking.
Brand videos that engage the audience
Your content should entertain your audience and simultaneously pass across the message concerning your brand. TikTok’s edit tools can help you trim and merge clips and insert transitions. It is ideal to use a video editor without a watermark. Trendy and funny videos with the following content can interest your audience.
- Your product reviews and customers’ testimonials
- Life hacks and how to use them
- Interesting facts about your business, industry trends, and news
- Your company’s new vacancies
- Run challenges
- Use TikTok effects and trendy soundtracks to inform your audience about successful cases
- Upload funny sketches and memes about your business
Free business promotion on TikTok
You can market your company on the platform and try TikTok Promotion to reach potential customers in the following ways:
- Set up an account and create videos. Your profile description should include your activities. Also, add links to your bio on other social media platforms.
- Run targeted adverts. You will need a lead magnet to entice your target audience. You may use a free trial order, an online webinar, or a free checklist.
- Partner with TikTok influencers if you need to drive traffic to your site or gain more followers on the platform.
Using the platform to reach marketing goals
Regular appearing content from the same source contributes the brand building. Though TikTok promotes entertainment. The platform will experience educational and expert content in the future. Businesses can build their account on the app to have a strong presence in their niches later.
