Regular SEO involves the typical process for optimizing content and webpages to meet the guidelines set by search engines. This includes things such as having a keyword-rich title, meta description, and URL; using relevant keywords in the content; avoiding keyword stuffing; making sure there is a balance of text to images on each page; and ensuring that the site has a good user experience.
Technical SEO, on the other hand, focuses more on how search engines crawl and index pages successfully. The technical aspects that should be taken into consideration include server configuration (e.g. page caching), site architecture (e.g. use of redirects and internal linking), speed optimization (e.g., use of compression), XML sitemaps, and cross-domain crawling (e.g., configuring robots.txt).
When investing in this area of digital marketing, you will want to find a company or professional that not only offers your typical SEO deliverables, but also technical SEO services.
Let’s take a look at some tasks technical SEO covers.
Server Configuration
A server is a computer or a piece of computer hardware that provides storage space and data processing services. Websites are hosted on servers to provide information to the public. We call these servers dedicated servers because they are only used for one purpose. A dedicated server requires a lot of maintenance.
Website content management systems generate necessary files for SEO in order to make the website more visible online. Server configuration is very important so that the website can be indexed by search engines, and more people find it and visit it often.
Site Architecture
Site architecture has been a long debated topic in the world of SEO. With the introduction of search engine bots and their crawling abilities, the way that site architecture is created and designed has also changed.
Site architecture is a set of guidelines that determine how a website should be set up for optimal search engine ranking purposes. It includes elements such as page titles, meta descriptions, keywords, web hosting location, as well as internal linking structures. These guidelines are meant to boost a website’s ranking in Google’s results pages by improving its visibility on the SERP (Search Engine Results Page).
Speed Optimization
Site speed optimization is critical for attracting and retaining website visitors and preventing website abandonment.
Many organizations have invested in SEO as a primary marketing strategy, but in order to rank higher, they must optimize their site speed.
Site speed optimization can be done through a few simple steps.
Optimizing site speed will help to get the right content to the right people at the right time, which is crucial for reputation management.
Use of XML Sitemaps
XML sitemaps are a great way to show search engines the importance of different pages on your website. They provide important information about each page and tell search engines where they need to look for links, images, videos, etc.
XML sitemaps can help improve the visibility of your website in SERPs due to their ability to create a more robust web presence. They also increase the chance that your website will be crawled by Googlebot and it will increase the number of indexed pages on your site.
