You might be tempted to cut corners or expenses when it comes to creating your website, but you should think twice before doing that. Putting time, money, and effort into creating a high-quality website is worth the investment. Use this guide to learn four reasons why this is the case.
- Gives a Solid First Impression
When people visit your website for the first time, you want to make a good first impression. According to WebsiteBuilder, it takes users 2.6 seconds to make an impression of a website. If you have an easy-to-use website, your audience will likely have a more positive opinion compared to an unappealing one. Web design impacts how the audience perceives your brand, and the goal is to get them to stay on your page and learn about your business instead of checking out a competitor.
Think of your website as a way to give a digital face to your business. Failing to put any effort into a website’s design might show that you don’t care about your audience. Providing an inviting and bright website evokes a welcoming feeling and might encourage visitors to stay and see what you have to offer.
- Keeps You Current With Competitors
A huge component of having a high-quality website is to stay competitive with similar businesses. Your competitors are already using web design, and having an outdated website will only make your competitors outrank you and cause you to lose out on customers. Try to set your website apart from the competition to make your site stand out.
- Assists With Your SEO Strategy
Most web designs influence how you publish content on your website, which in turn affects how search engines index your website. If your SEO basics aren’t up to date, you run the risk of losing visibility to other websites. Certain website designs can directly affect your SEO, so make sure your codes are SEO-friendly. If you’re unsure whether your design practices are properly aligned, consider hiring a web design agency.
One easy way to determine if your SEO is working is to check out the SERP. What is a SERP? It’s the search engine results page that appears after you type in a query to a search engine. Ideally, you want your website to be on the first page of the SERP because most people don’t look past that page. The higher the ranking, the better. Having a user-friendly website can help your SERP ranking.
- Creates Consistency
When you’re trying to secure new leads for your business, you need to build up your brand. Your audience wants to become familiar with what you offer. Web designs can help you create consistency across the page. You want to have the same fonts, layouts, and style across all your pages. That way if users click through your site, they can recognize your brand.
Having a high-quality and user-friendly website can help potential customers navigate your page easier. Investing in this type of site can also improve your SEO rankings and visibility.
