Most people are visual thinkers. They perceive this world through pictures, colors, and shapes. To develop an attractive website for the online business, you have to know a lot about the modern tendencies of image creation. The difficulty is that we are all very different, and the task of the team that creates a website is to account for as many tastes as possible.
We have some tips that can satisfy most customers.
The first important thing is the background of your product’s picture. We recommend choosing the white color since it is relatively neutral. It has two advantages. White doesn’t distract attention from the product itself, and it affects the perception of buyers positively.
When we buy something in a physical store, we can research it in detail. We can touch, try, smell the product. We can get a lot of information about the products we buy offline. But when we purchase something online, we have two sources of information: description and images. So you have to make images that show your products’ best side.
Images are of great importance. For example, if you sell dresses you have to make images of every dress. You need to show the front, back, and side. Customers need images made very close to the real product. They need to display the material, accessories, and quality. Don’t overdo it with photo editing. It distorts the actual look of the product, so when your clients receive the order, they will be disappointed.
Let’s continue using a dress as an example. If your dress is hanging or lying on a table, customers don’t see the advantages of your product. Hire a beautiful model, put the dress on her, and take a few photos from winning angles. And don’t forget to add the model’s measurements to the product description.
Here is another idea for you: since most people like to travel, they like to see photos made in different corners of the world. You can create images of your products against the background of iconic places, popular cities, and other attractions. For example, if you want to take a product photo in Chicago, you don’t even need to go to Chicago. Special programs will do it for you.
Some products need more images that show their use. For instance, if you sell gym equipment, the best way to show how effective your equipment is is to make images with athletic people. Good advertising is having images of these people before using your gym equipment and after. Your pictures have to display the reliability and functionality of your goods.
The first impression is essential. You need to use the best image of your product as the cover photo. Remember: good images are the best way of advertising for your online store.
