9 Reasons Why You Should Revamp Your E-Commerce Site

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Credit: Acquire

Introduction

The other day while shopping online for a Husqvarna lawn mower, I faced a lot of trouble. The popularity of this lawnmower has caused its shortage. Even the popular stores like Amazon and Best Buy were out of stock.

Unwillingly, I had to browse for other online stores on Google. The grass in my lawn had grown till the neighbor’s wall, and they were pretty annoyed. And I wanted to order the very first I would get my hands on. But I found myself quite selective.

I carefully weeded the websites which were easy to navigate, leaving others for their unprofessional design. And I am not alone in being picky about the websites. Consumers don’t take time to browse away from unfriendly web pages.

The website design determines the user’s stay on the site. That is why people use a Shopify design company that decides the credibility of their online business.

Read on our nine reasons to revamp your site before uploading your new product pages.

Long Website Load Time

More than 3 seconds of the webpage load time may annoy your customers. They will move away from the site without looking at the products, no matter how classic they are.

If your E-commerce website is also taking longer to load, it’s time to revamp it. You may check the speed manually or use software to do so. It will help you find the areas which need enhancement.

Not Mobile-Friendly

Your E-commerce website is not mobile-friendly. It can be a concrete reason to revamp your website. It is because today, people usually use mobile phones for shopping online. That is why Google has developed the concept of mobile indexing. It means Google will rank your site higher if it is mobile-friendly.

Poor Website Presentation

If your web page displays inappropriate content, you should think of redesigning it. The reason might be lousy optimization or lack of updates. Yet, it will cost you a potential client. It is because improper display gives an impression that the site has a virus that may collapse the computer system.

Lack of Activity on The Site

Another reason you should revamp your E-commerce site is the absence or decrease in customer activity. It might be due to the website design, so you should redesign using a better UX.

For this, you may check the design of top-rated sites. And ask the company you hire to use similar trends for your website.

Reduction in the Number of Subscribers

Yes, that is a big sign that your website needs a change. The subscribers might be leaving due to the boring items or lack of promotion offers. Whatever be the reason, it signals for a revamp. So, bringing a regular change can lead to success.

Negative Rating

When your E-commerce website has several negative reviews, you should plan to redesign it. But before doing so, read the issues the users faced. While redesigning, address all these concerns. It will leave a good impression on your customers.

Poor Search Options

Are you receiving many emails and messages about the items or services already present on your website? It might be because your website has issues with search. This leads the customers to the websites with a customized search. Redesign before you lose more potential clients.

Your Competitors’ Site Is Recently Redesigned

If you didn’t fit any category listed above, this might become the reason to change your website. Pay attention to the details like font size or color if your competitor’s site is recently updated. If so, find another efficient service such as http://www.makebecool.com/services/woocommerce-to-shopify to revamp yours.

Security Concerns

Customers usually shy away from the E-commerce site with a dialogue box popping up telling them that the store is not protected. Such dialogues are typically due to the advertisements. You need to earn from ads on your site. But the users don’t want to give their credit details on such sites. For this, you will have to rebrand and win customers’ interest.

CONCLUSION

It concludes our list of 9 reasons to rebuild your website. Keep them at your fingertips and decide to redesign if you diagnose your website suffering from any of these problems. Happy selling!