As a business, it is important to generate a good combination of online and offline awareness. Both ways of communicating with the customer are important. Whereas in recent years online communication has been central, since this year offline communication has become more central again. The reason for this is mainly that customers want to shop physically again, after a long time in which this was not possible. During the period that this has not been possible, companies have been able to focus entirely on online advertising and attracting customers by approaching them online. Now, however, companies will start to tackle other ways. Below are 3 ways in which you as a company can communicate with the customer.
On the inside of the store
One of the easiest ways to communicate with the customer is to do so from within the store itself. You can tackle many different ways as a business or store to communicate from the inside of the store, for example you can put up posters or flyers to attract the attention of customers. You can also think more creatively and print a menu (translation: menukaart drukken) with a lot of information and make it look different than a standard flyer. You can fold menus and display a lot of information in a more fun way. Whatever format you decide, websites like MyCreativeShop.com can help you design it and turn your ideas into attractive printed materials to help engage with your clients.
Maintaining online focus
The other two ways are focused on offline communication with customers, but it is important not to forget the online part. Where the offline side could use a little boost, the online side should not be forgotten. So, for example, any online campaigns should continue and the online communication should not suffer from improving the offline communication. Online communication can also include mailing customers, buying ads online or communicating with customers through social media channels.
On the outside of the store
Not only can you use the inside of the store or company to appeal to your customers, but also the outside. For example, you can think of flags, window stickers or bus shelters. You can have your logo made as window stickers and stick them on the window, this way you will always stand out when people walk by. You can also print flags (translation: vlaggen bedrukken) with your logo, flags are very suitable for advertising because they stand out. Because flags blow back and forth, they quickly attract the attention of customers. Do you want to generate more awareness? Then you can also order bus shelters and hang them throughout the city, many people will walk past and see this immediately.
With these tips you can spread a lot of information online and offline, so you can easily reach your customers. With these ways you will stand out very much!
