Mobile phones have become the most-used electronic device, surpassing laptops and tablets when it comes to web browsing. The portable device is the primary way people access the internet and data shows that things are not going to slow down in this regard. Moreover, since 5G is starting to become more and more of a reality, mobile traffic is due to increase in importance in other industries as well.
However, despite the increasing numbers of people accessing the web on smartphones, what they lack is engagement. Because a lot of websites aren’t designed to have a mobile-first appearance, it is hard for users to spend long periods of time on sites. This is where user interface design comes in to play its part. Developers and designers have a limited screen space and an unusual touch interface to work with, so simplification becomes their priority.
User interface (UI) is what could potentially turn a visitor into a buyer, as f5-studio.com explains because it is the middle ground between the website or mobile app, and the user. Creating the right UI involves a lot of analysis and also anticipation of what is expected from a certain business, from a user point of view. It is not only about aesthetics – it is about developing a responsive, efficient, and accessible website that users want to engage with.
The best option for those who want to increase their traffic and to have a website that works just as well on any device, according to forbes.com, is to use a responsive website design. Unlike a mobile-friendly website, which might glitch when navigated on a higher resolution device, a responsive website adapts to any screen size. On top of the fact that people won’t notice a difference in appearance, there are many other advantages.
Businesses that want to increase traffic and viewership from mobile users tend to invest in one website that is able to perform the same way on any device. Although it might seem like a bigger investment initially, the maintenance costs are lower than having to run two different versions of the same website. It is also easier to maintain and it takes less time to have it ready to go. Besides that, one of the most important aspects is its ability to provide a smooth and seamless user experience; a fact that will keep people coming back.
Industries of all sorts, especially those whose revenue relies on people spending time and money on their website, choose this option. Online casino platforms, for example, make big investments in their websites because that’s the core of the business. There are even online guides, such as bonus.ca that present customers with the platforms that work best on mobile devices. Customer habits are constantly changing and businesses need to keep up with the digital world.
Nowadays, running a website that is designed to be manoeuvred on any screen size is part of every company’s modern web strategy. Some businesses prefer to invest in the development of a mobile app that can be used alongside the official website, while others focus on investing in a high-quality responsive website design. Whichever the choice, it is paramount that people can access it from a mobile device in an easy and visually pleasing manner that will make them return.
