SEO outsourcing is a common practice nowadays. Businesses hire third-party service providers to “do SEO” for their company. Many people who are new to this growing industry do not fully understand yet how SEO works and how it is an ongoing partnership between an SEO provider and the company that needs the SEO service.
To give you an idea, we have enumerated below some important things that a company can outsource and cannot outsource when it comes to online marketing.
SEO Services to Outsource
- On-Page SEO
Your website is your company’s face online, and this is where the optimization takes place. It handles the optimization of everything running on your website so that search engines can perform indexing and ranking for your site. On-page optimization includes the following:
- HTML tag – HTML tag or title tag that exists in the header of your website’s pages provides information about the context of the webpage. It must be optimized, or else it will negatively impact your SEO
- Headline and Content – Catchy headlines attract attention, and relevant content is what makes visitors stay. A user will either click or ignore a blog, depending on its title. An experienced SEO content writer is well-versed to strategically create titles that sound interesting to both visitors and search engines.
- Meta Description – Optimizing this increases your website’s click-through rate (CTR).
- Content Optimization – This is a key factor that can make or break SEO marketing. The content is the bridge that connects your company website to the user and search engines. Therefore, it’s critical to create rich and relevant content to ensure SEO ROI for your company.
- Content Audit – SEO specialists check and monitor existing website contents to see which pages or contents are performing or not, identifying which contents are still worth keeping and which ones you should be deleting.
- Off-page SEO
Off-page SEO is everything that helps you rank but is not on your website. This is what helps increase your website’s traffic, visibility and authority. Off-page optimization includes the following:
- Link Building – This is a method of having another website link to your company website. Its goal is to increase traffic in your site to build authority and visibility. Working with SEO link building services that provide customized strategies for your specific needs and goals for long-term growth is essential when planning your digital marketing strategy.
- Shareable content – This is a method of having another website link to your company website. Its goal is to increase traffic in your site to build authority and visibility.
- Social Media – Although social media does not directly boost SEO, it certainly helps with brand awareness. With most people today having social media accounts, being visible on these platforms will help your name resound to the public.
- Google My Business – This is a location-based method to increase local visibility.
Online Marketing Services to Keep In-house
- Account Managers
Closing new deals is a challenge, and so is managing and keeping it. To ensure maximum SEO ROI, client needs must be met at all times. It may be that your client wants to add or remove a service, your account manager should be able to speak with them right away, which is not something you can immediately do with outsourced staff.
- Sales Team
You should have an in-house sales team to follow-up leads and convert them into paying customers. Outsourcing an online marketing team is an option, but an in-house one is more beneficial for your company’s bottom line.
- Customer Support
No one knows your company better than your regular staff. For small and medium enterprises, in-house customer support will help provide more focused customer service. Plus, you know that your people can help your clients with the added benefit of carrying your company values.
Overall, it is a matter of prioritizing which services to outsource and which ones to keep in-house. Should you consider outsourcing your SEO? Definitely! But make it a continuous partnership between your company and your SEO provider.
