Press releases are something that can benefit your brand as well as SEO. But only when you know how to do it right. Here is something that will make to work your advantage.
What is a Press Release?
There are so many different types of dictionaries and all of them can easily tell you out what is the true meaning of a press release. The main purpose of the press release is to inform the journalists about this event, with the hope that it will be there featured on reputable news platform. Here is an example that will help you to know about the successful press release. Have a look if you are having an interest in knowing about this.
Why do the companies send press releases?
There are so many reasons why companies send press releases, if you want to know about them then you should peep down below. Because below mentioned are the reasons that will help you in knowing why the companies send press releases.
- To build out their reputation.
- To gain media coverage.
- To control some of the other crises- publishing your side of the story first and this is very beneficial when things go wrong.
Are press releases still relevant today?
The short answer to this question is yes. Yes, press releases are still relevant today. In fact, there are so many successful examples that will inspire you out. However, this is not important the important thing is that why you are sending that press release. Is it too?
- For announcing the release of a new product?
- Gaining attention for the brand?
- Prevent a crisis from uploading?
- Informing people about the big event of your company or something else?
If yes, you are wanting to inform about these such things then you should go ahead and write a press release. Let’s proceed further with the information. How can one optimize press releases to benefit their SEO?
Press releases are something that can also help you in boosting up your SEO. But not in a way that you think. Rather they help in boosting up the SEO so very fast. For example, you got featured on a news site and you attracted people’s interest. The audience then flocks to your site further improving down the SEO of yours. Hence, this is how SEO is benefited by press releases?
How to create and share a press release with others?
For this, you will have to follow three simple steps. Have a look down below, if you are having an interest in doing so because we are going to explain to you out about the three methods of releasing a press release. Read down the carefully.
- Do something Newsworthy.
Changing down the color of the carpet does not do anything. But newsworthy means something huge as you can simply host an event. Moreover, you can also study on something that your audience needs out. You can easily tweak a product and service to make everything better. Give it all your and let’s proceed further.
- Write a Catchy Press Release.
The other step that you should follow is to write a catchy press release. It should be something like that all the audience must get attracted to that. This is because a catchy thing is the only way through which you can easily attract so many people.
Important tips that you should follow while writing a press release.
- Write in the third person.
- Keep it brief.
- Add screenshots and other interesting media.
- Get straight to the point and write everything that you want to share.
- Share your press release with Right Journalist.
Don’t spam a hundred journalists in the hope that some will right about you. It is better to select a few and research down before doing something out.
Hence, this is all that you should know about press releases. If you want to have some other details then let us know through the comments area down below.
