What do I think a web design needs for visibility? I’ve got a list for you.
If I want to make a new casino website stand out, there are plenty of points I’d want to consider. Read on to find out more.
Crafting an Unforgettable Visual Experience
What’s the first thing I want to see in web design? The visual experience. I want it to stand out. It has to have modern graphics. Why do I say that? Because, for some reason, online casinos fail to have a modern design. They’re using stone-age-style graphics.
I also want to see a good colour scheme. It has to catch my eye. I’ve read there’s a psychology behind the colours you chose and how they affect people’s decisions. I’m not a fan of animations, but sometimes they do look good.
Good User-Interface
Well, I don’t think it has to be good. I think it has to be perfect. I don’t want delays, I don’t want crashes, I don’t want glitches – I want it to be perfect. A good user interface for me should include the following:
- Consistency
- Accessibility
- Error-free
- Easy navigation
- Intuitive
The Game Selection
The game selection is instantly where I’m heading – if I want to have more traffic, I’d make sure my website has the best selection of games. It’s tricky to go wrong; I can find thousands of casino games online.
When I’m looking at a casino website design, I know I’m looking at how easy it is to navigate the website and get to the games I want to play. If a website doesn’t have a search bar, I’m out.
I also like it when new casinos sites highlight their new releases. It shows me they’re keeping up to date. I’d probably include that with some AI personalisation. A casino that shows me games I’d like based on games I’ve played previously grabs my attention.
Loyalty Programs
Loyalty programs aren’t part of the web design, but they are essential for visibility. You could class it as part of the web design if you’re ensuring you put it on the home page.
Transparency in how points are earned and redeemed is essential for me. I’d have to make it clear on my website. I instantly don’t trust an online casino if they’re not making it clear. A well-structured loyalty program motivates me to play more and makes me feel more connected to the casino.
Your casino will definitely stand out if your web design displays a loyalty program on the home page.
Emphasising Mobile Optimisation
Everyone is always on their phones – I’d be stupid not to optimise my website for mobile use. People spend, on average, 3 hours and 15 minutes on their phones. There’s plenty of opportunity for them to play my games.
For me, a casino that excels in mobile optimisation is better for my playing needs and habits. But it has to work well. I’ve opened so many online casinos on my phone, and they weren’t responsive. As a player, it’s the most annoying thing.
Mobile optimisation goes beyond mere responsiveness. It’s about ensuring that every interactive element, from slot spin buttons to navigation menus, is touch-friendly and accessible. I look for casinos where I can effortlessly swipe through game galleries, tap to select bets, and intuitively navigate through different sections without zooming in or squinting at tiny text.
Using Social Proof
If I see many people following an online casino and the casino posts often, I’ll trust it more than a casino with nothing. All it takes is a post or two a week and building up a good reputation, and I think you can do it. And it’s free – I wouldn’t need to pay anything. Maybe I’d need to pay someone to manage it, but I’m lazy.
One study I saw said 19% of respondents follow gambling companies on social media – so it could be worth it.
Social proof shouldn’t just be posting – I think it’s about engagement, reputation, and community. I like to see a casino actually engaging. And I definitely don’t like it if I can tell that a casino is paying for likes and comments. It’s common for them to do that, but it doesn’t show a good reputation to me. Try to avoid doing that.
For me, I look for casinos on all social media platforms – Instagram, X (Twitter), Instagram, etc. It’s bonus points if they’re on TikTok and doing some of the stupid TikTok videos.
If I’m asking myself how to create a website for visibility, that would be how. I hope my tips help you get the most out of your website for your new casino. There’s massive competition – once you build the website, you must know how to make people notice it. But that’s something I’ll leave for this article.
