Launching an online business is a challenging task. However, since it requires a low initial investment, you might try your luck on your own instead of working with a professional website developer. That said, whether you hire professional web designers to build your website or do it by yourself, one thing is for sure- you will have to decide on which CMS( content management system) to utilize.
Why? Because deciding which CMS you’d use will dramatically impact your website, how it looks, how it functions, and its overall speed and ease of use, and this is where WordPress shines.
In 2001, french programmer Michel Valdrighi launched B2-Catalog, a blogging platform built on MySQL and PHP. However, after two years, Matt Mullenweg and Mike Little took over B2-Cafelog and changed its name to WordPress. Finally, in 2003, WordPress 0.7 came into existence, followed by various updated such as better widgets, persistent caching, and a theme system.
Today, around more than 31.9 percent of all websites use WordPress, and it has an overall market share of 59.4 percent compared to other content management systems out there. Not to mention, with a variety of flexible features, plugins, and tools, WordPress is arguably one of the best website publishing platforms today. So let us dive into why WordPress continues to gain such popularity.
It is easy to use.
WordPress’s ease of use allowed it to overcome competitors such as Joomla and Drupal and become the platform of choice for web developers everywhere. Plus, it doesn’t require you to master coding languages like PHP, CSS, or HTML. You won’t need any coding knowledge at all.
Instead, you can either choose to work with a professional web designer if you’re searching for a more unique and custom website design. Or, you can do it yourself by selecting one of the thousands of WordPress templates available for free these days. Doing so will eliminate the need to learn various coding languages, saving tons of time and effort.
It is stable and Innovative.
Just like your mobile device, WordPress goes through various updates regularly to fulfill the ever-changing technological requirements and users’ needs. After all, the purpose and function of a website will most probably change over time with changing customer needs.
So, it is a no-brainer that platform owners push out regular updates to ensure it is up to the task. These regular updates include new themes, widgets, responsive previews, and other customizer functions.
It comes with thousands of design options.
When using WordPress for your website, you’ll spoil yourself for choice. This CMS platform comes with hundreds of thousands of dedicated themes, widgets, and other design features, that allow you to give your website a more unique and personalized touch.
Not to mention, most of these themes are free. However, WordPress also has tons of paid themes that you can utilize to personalize your website even more.
It is highly flexible.
More than 22,000 plus plugins available on WordPress allow users to ensure their websites stay relevant in a constantly evolving Digital Nomads world. For instance, you install the Yoast SEO plugin to fulfill your SEO needs and optimize your website for better SERP ranking. Or, you can install PixelYour Site for Facebook remarketing purposes.
Compared to other CMSs, WordPress doesn’t need any specialized tools to install external plugins. You can install them without a hassle in just a matter of seconds.
It is an Open Source platform.
Being an open-source platform, WordPress is constantly going through improvements on a day-to-day basis. As its source is available to the masses, any web developer can tinker around to improve its functionality. Such a thing continues to attract thousands of developers from around the globe. Because of this, more and more third-party plugins are available for you to utilize.
If there is a functionality you want to incorporate into your website, chances are there is a third-party plugin in the WordPress plugin directory that will allow you to do so. Moreover, these developers also work diligently with graphics designers to create new, attractive themes, most of which are available for free.
It is SEO-friendly.
Google and other search engines adore WordPress websites. Its creators used standard compliance and high-quality code to develop it, which produces semantic markup. Hence, due to such a thing, WordPress websites rank higher on SERPs than others.
Moreover, WordPress is SEO-friendly from the get-go. You don’t need to tinker around with its code at all. As mentioned above, all you have to do is install an SEO plugin of your choice, and you’ll be good to go.
It is safe and secure.
WordPress has tons of security features that other online CMSs don’t have. It is one of the safest and most secure platforms for developing a website. That said, the internet is an unpredictable place. Intruders will always be lurking around the corner to steal your valuable information.
However, you can use a variety of security plugins to tackle this. There are thousands of third-party security plugins available on the internet. For instance, to avoid brute force attacks, you can install security plugins such as Loginizer, Login LockDown, WP Limit Login Attempts, Limit Login Attempts Reloaded, to name a few.
It is scalable.
If you’re only looking for a fast-loading website in the early stages of your business, know this! Your requirements will undoubtedly change as you experience growth. According to various web design experts, you can use WordPress to create your own website’s network, which is an easy way to save resources, time.
Not to mention, you’ll be able to do that in a matter of minutes. WordPress is scalable, and it is high time you use this function to supplement your business’s growth.
It provides you with 24/7 support.
The WordPress online community contains hundreds of thousands of volunteers and technicians who provide free support and advice on various forums and blogs. All you have to do is get in touch with one of these technicians or volunteers by posting your question on the forum or blog of your choice, and you’ll receive a quick answer.
The availability of 24/7 support makes WordPress the website development platform of choice for thousands of users worldwide.
Conclusion
We hope this article has given you a better idea about why you should choose WordPress for your website. That said, the best way to truly experience WordPress’s power is by giving it a go yourself, especially if you’re building a website for the first time.
WordPress will surely make the website building process more fun and a whole lot easier. So, give it a try!
