Here are 9 essential steps from Summon.co to improve your website’s rankings on Google.
- Creating a sitemap:
A sitemap is a simple improvement that helps boost your rankings. It’s one of the easiest things to do in order to improve your rankings on Google and other search engines. A sitemap helps Google’s bots to efficiently and quickly index the site and make sure that all your pages can be found through searches. Submit your sitemap file to Google through Search Central.
- Providing the necessary information to bots:
A robots.txt file helps provide the necessary information about your site to Google’s bots. This is extremely important to make sure that your official site features in Google searches.
- Deleting duplicate content:
Did you know that search engine bots hate duplicate content? Yes, one of the easiest ways to see your website tumble down the Google search rankings is to add duplicate content to your website. Although some webmasters think that creating a web page that can detect search engine bots is a great idea, it isn’t so. In fact, such a strategy can backfire and hurt your site’s SEO rankings over time.
- Creating static versions of webpages:
Google bots can easily interpret static versions of web pages. Even though the strategy is not effective now as in the past, it can still help your site’s search rankings. In fact, static content is more efficiently interpreted by Google’s bots compared to dynamic content.
- Creating permalinks using keywords:
You should create permalinks for your web pages using important keywords. For example, “products/refrigerators/dynatech-coolfreezepro.” Such a strategy will result in better search rankings for your web pages compared to permalinks containing numbers & other random information. In fact, the more identifiable data you could provide Google bots, the better the rankings of your site.
- Auditing your internal linking:
A well-organized site with a clear internal linking structure will rank higher on Google than a site without such a structure. You should display important information on the homepage of your website and have similar content grouped together on dedicated pages. A menu will make it much easier for bots to index your website faster.
- Using key phrases your audience is likely to search for:
Keywords are crucial to your site’s rankings on Google and the other search engines. Make sure to use keywords that your audience is likely to search for when creating text-based content. Use the key phrases throughout the text without overdoing it. Make sure to feature these keywords in the title of your post and its permalink. In fact, search engine bots can’t read text or images. If your articles have images, text, screenshots, or videos, add descriptions or captions to help search engine bots to interpret the page.
- Ensuring that the keywords relate to business objectives:
Your key phrases should be related to the business objectives. If you don’t know which key phrases are most relevant to your industry, look them up and find the right keywords so that your site features prominently on Google searches.
- Improving the links to your website:
Google and the other search engines look at the number of sites that link to your website to rank it higher on Google SERPs. If your website is frequently mentioned on other websites, your site will easily rank on Google SERPs. It isn’t always simple. But you should always try to improve the number of inbound links to your official website to rank it higher on Google SERPs.
The aforementioned article provides information on 9 essential steps to take to improve your website’s rankings on Google.
