We define viral content as those contents (texts + images/videos) capable of spreading autonomously on the web thanks to users’ word of mouth. This ability to be “bounced” from one node of the Network to another does not come by chance. Virality is not something innate, but that is learned along the way, test after test, error after error.
To facilitate the task, we have decided to offer you some tips on how to create viral content. Here are my tips for those who are preparing to shoot a viral video:
1) Be simple. All viral videos have one thing in common: they are easily understood regardless of language and culture. There is no need to invent a complicated plot or to shoot with a ten thousand dollars camera: the closer the product is to what any person could do with their own camera and computer, the better it will be.
2) Try to be original. Nobody passes on to their friend something they already know. It is very difficult nowadays to find a story that can really be something new, but you can always work on the type of filming, on the exclusive “point of view” or an unusual dialogue.
3) Rice is contagious. The situations that lead to laughter generally enjoy an excellent diffusion based on word of mouth. Therefore a comic video is potentially destined to become viral. The possibilities are endless and not limited to acting alone: dubbing, subtitles, parodies … be original also in finding ways to make others laugh!
4) Reality often goes viral. Many of the viral videos are “amateur”, which means that they are commonly shot with equipment and style that is the opposite of the professional ones. If you want to shoot a video of this type – for example, taking up your grandfather’s reactions to watching an erotic film – try to shoot with natural lights, essential editing, and no musical comment: your video must really seem to be in “live”!
5) Dogs and cats are viral. Pets are one of the most popular subjects in viral videos, so it might be a good idea to use their behaviors to create your own. But remember that animals are still living beings and must be treated with respect!
6) Everyone likes music. Many viral videos are based solely on music or are music video clips. If we are not the new Justin Bieber, at least try to use some known song to build a strange and funny video on it.
7) Use a viral video to make a viral video. Generally, videos made taking a cue from a viral video become viral too. How were many parodies of PSY’s “Gangnam Style” video clip made? Many of them have also become viral videos.
8) Try again, and you will be luckier! It is very likely that your video will have difficulty going viral. Instead of giving up ask yourself why. Sometimes a little trick is enough to transform iron into pure gold, so keep in mind that on the Internet “to insist” is one of the keywords to achieve success!
With the right tools, you can save a lot of time and edit epic pieces of content in minutes. We would like to suggest a simple-to-use video editing tool, FlexClip, which allows you to edit your videos quickly.
It provides varieties of video templates to make your creative juice flowing and help you craft a video in seconds. Alternatively, you can start from scratch and create your video yourself. FlexClip allows you to add photos, videos, images, and sound in many different file formats. Plus, you have access to a multitude of editing possibilities and a varied music library of over 109,000 licensed songs.
Once you have created your masterpiece, try to show it to friends and relatives to test the reaction. Even if their judgment is conditioned by the relationship that binds you, you will undoubtedly be able to understand if you have hit the mark or not.
When you are sure you have your perfect viral video, start spreading it initially on YouTube, Vimeo, and other video community channels, then on social networks like Twitter and Facebook (without forgetting Google+). Remember to include the address of your website or your name in the video! During the viral diffusion, nobody will attribute the merit of the video in question for which it is essential to include the attribution of the content directly in the video.
And remember: most videos go viral by accident. Companies that spend good money to create viral videos then spend the same on their promotion. Independent video makers don’t have all these resources, so they have to use what they have. Use all available channels: friends, relatives, acquired relatives, simple acquaintances, fellow soldiers, snack companions, and old school friends … sooner or later, you will be able to fulfill your dream by becoming the King of viral!
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