Even after spending heavily on digital marketing campaigns and getting the desired traffic, businesses often do not see the anticipated levels of engagement or conversion. It can be frustrating. This is when businesses need to assess an important touchpoint – their website. There are many inconspicuous areas in eCommerce websites where improvisations can be made and turnarounds would be just about the corner. We drop here five smart and simple tugs to boost the performance of any eCommerce shop or website.
Add images to scale
A simple yet often ignored aspect in product description is adding images to scale. Many times it becomes difficult for customers to intuitively imagine the relative appearance of a product. This is true even if the physical dimensions are provided. A product description should not leave it up to the customers to take this call. Instead, such images should be provided against which customers can easily grasp the apparent size of a product in relation to something more standard. For example, a coffee mug (the product in this case) could be placed on a table with other stationery products. Adding images to scale provides a huge psychological leap in processing a purchase decision.
That said, any or all aspects of web design should not be ignored. Brands must hire professionals for web design in Greenville SC.
Bring in express checkout
Customers do not like filling out fields for making a purchase every time. Express checkout in eCommerce website development takes care of that. Instead of customers having to fill their shipping, billing and payment details at the time of checkout, routine details are saved in the customers’ accounts based on the information they had shared in the past to complete their purchase orders. Adequate permissions must be sought from customers before saving their data even if it is done for their convenience. This is also true for any multi-vendor eCommerce website. There is no point in making users fill up mundane information every time.
Price drop for in-cart and wish list items
Sometimes the requirements of customers are not urgent or important. They put such products in their wish list or even in the shopping cart. From a marketing perspective, what is important here is that interest has already been generated. The next thing to do is create the desire. And the most effective strategy to achieve this is to drop the prices and notify the same to customers. The impact may not be the same for all the targeted customers but the conversion rate could only increase. This will also provide analytical data for more precise strategies in the future.
Encourage reviews and social proof from customers
Product reviews and ratings provide a powerful incentive to customers in making a purchase decision. High average rating, a high number of raters, and lots of positive reviews are now part of successful eCommerce retailing. However, customers are not always inclined to share their feedback. The same applies to social proof. There is no natural need for customers to share on their social media handles what they have bought online and how it made them feel. The efforts from eCommerce retailers are at best lacklustre in providing encouragement to customers to do so.
Upgrade HTTP and SSL Certificates
Given the ever-increasing importance of cyber safety and ensuring digital privacy, maintaining certain standards has become a norm for all eCommerce websites. Two such standards are HTTP and SSL certification. It is through HTTP protocols that browsers communicate with servers where websites are hosted. It is also important that eCommerce websites use updated HTTP protocols as older ones become more prone to cyber-attacks. HTTP also helps in better ranking on SERPs. The second important consideration is SSL certification. SSL certificates encrypt the data for safe transmission between two destinations. It reduces the chances of any unauthorized interception.
For eCommerce website owners who regularly deal with customers’ Personally Identifiable Information such as credit card numbers, debit card details, etc., it becomes imperative to invest in the right kind of SSL certificates. Web shops often have multiple level-one subdomains such as blogs, product pages, payment gateways, etc., under the main domain. If you go about buying separate single-domain SSL certificates for each new first-level subdomain that you add, the costs will be astronomical and certificate management will become a hassle too. We recommend investing in a cost-effective cheap wildcard SSL certificate that will secure an number of level-one subdomains under the chosen primary domain.
Whether it is an existing eCommerce website or a business that is in the early stages of launching an eCommerce site, these ideas can be easily implemented. Some of them are now a standard of the industry. Even if one is looking for a readymade eCommerce website, these points should not be ignored.
