The sale you make is as good as the marketing you do for your products. Converting every lead into a sale is something every brand must master if they intend to continue in a trade. When clients get in your store, they’re either there to window shop or spend a given amount of money for what they’ll purchase. So, how do you get them to interact with your products and purchase?
Gush Global got your back with a custom-made point of purchase. When you effectively reach your clients within the store, you may increase your sales without altering your marketing budget at all.
Point of purchase marketing allows you to enhance your brand’s performance at the store level regardless of the competition in your niche.
What is Point of Purchase?
Point of purchase is a term used by marketers in retail stores when planning the placement of products. A POP display exists separate from the aisle shelf or advertisement in a weekly flyer, effectively placing a product into the shopper’s pathway through the store.
Benefits of Point of Purchase
POP can increase can significantly improve sales in a retail store. Here are five top benefits of using a POP.
- Attracts the customer’s eye
Powerful Displays appeals to shopper’s eyes because they’re always skimming through the shelves and aisles looking for one item or nothing in particular. A catchy, appealing packaging is never enough to make an impact on the customer.
Employ an attractive medium such as a cardboard display to accompany a target product. Using a hanging shelf sign may also increase a buyer’s chance to notice a product.
- Supplements packaging
You may have an excellent product, but the size of the packaging limits how much you can tell your clients about it. That’s where a POP comes in. A POP makes it easy for your customers to spot a product and allows you space to educate them on the outstanding qualities your product offers.
- Strategically locates your products
POP displays are usually attachments or free-standing that fit onto the ends of an aisle or shelf. This position allows your clients and marketers flexibility as to where to place or find the product.
The POP display does not need to be squeezed in a corner or found in some hidden low shelf; instead, it may be strategically placed where traffic is high, within the store.
- Helps retailer sells your products
Brands have to ensure that their products are effectively merchandised at the retail level. However, they’re usually limited by how well the retailer understands a brand and how much space they devote to each product.
When on a point of purchase display, a supplier determines how a product should be marketed within the store, and how much space and time is needed to promote it.
- Targets impulse buyers
When customers are within a sore, they can easily be enticed into buying a product they hadn’t planned to buy. A well-designed POP display is likely to lure customers into buying a product right there and then. This may have a profound effect on the sale of food and beverages.
Parting Shot
A POP is a marketing strategy that translates to immediate sales within a store. And because customers are enticed by what they see, retailers should invest in a well-designed point of purchase in their stores.
