Back in the day, the most important thing any company had to offer was its products. Having a good product was the difference between making and breaking a business, but times have changed and it’s not good enough to have a great product anymore. Now you also need to have an amazing product experience.
Today’s customers want to know every little detail about a product before they can make a commitment and purchase it. It’s not enough to simply provide a photo anymore. Your customers want you to create a product experience that tells them everything they can know about the product you’re selling.
Here is how to provide that experience.
Use emails wisely
Email has been one of the main communication channels between businesses and customers for years and that won’t change any time soon. Email marketing has an ROI of 4200% and email can be used to a great extent to create a great product experience, but only if you’re using them wisely.
Don’t view emails as just a way to use email marketing campaign tricks, see them as a tool that will help bring more awareness to your products. When done right, emails provide the customers with the necessary information, build trust, and improve not just product experience but user experience as well.
To improve your emails, you need to take a good look at the content you’re presenting to your potential customers. Before you click “send”, ensure that the email is easy to read, has a friendly tone, and provides enough product information.
You also need to keep up with the content you send and receive so you can always be in the loop about what you already talked about and come up with new strategies to improve your emails. Email parsing can help you find bounced email addresses, back up emails, export contact information, and more.
Optimize your product content
Product-based content is one of the most important parts of creating an amazing product experience. Most potential customers will first come in contact with your products on your website, no matter if you’re selling them online or not.
Your product-based copy needs to be well-written and include all the necessary information, and it also needs to be placed in all important places. This includes your landing page, product pages, onboarding emails, and any other place consumers are presented with your product.
But your website isn’t the only place where consumers will see this product-based content. You shouldn’t wait for people to come to your website to see this content. Instead, you need to come up with an amazing way to distribute content. Once again, one of the best methods is to use email.
Since all of the content you’re sending out is important, you can export emails to Google Sheets and have all of the important information organized in one place without digging through your outbox.
Create product documentation
Product documentation might not be everyone’s favorite part of running a business, but it plays a key role in creating an amazing product experience.
High-quality product documentation educates your customers on how they can get value from your products. In turn, this helps increase conversion rates. It also allows your customers to solve any issue or answer a question they might have by themselves.
This means that well-written product information significantly decreases the number of calls your support team has to deal with daily, and that comes with an added bonus. Not only will your staff have more time to address more pressing matters but your customers will be happier as well. As much as 67% of customers prefer self-service over speaking to a company representative.
Your product documentation can serve as a great sales tool as well. People who are on the edge about whether or not they want to purchase a product can read more about it in the documentation and get answers to all of their pre-sales questions, making their purchasing decision much easier.
