Artificial intelligence, or AI, has found its way into marketing. The latest research has confirmed that 61.4% of marketers have used AI for marketing. So, is AI taking over the marketing world? Absolutely not, but incorporating this technology has its benefits, too. Here’s why human intelligence is indispensable when it comes to marketing!
Essential human qualities for marketing
Humans are motivated, creative, driven, unique, and empathetic, which are necessary for marketing. Yes, AI stands out regarding data analysis, but human intelligence is here to stay. So, let’s explore the human qualities required for marketing:
1. Creativity
While AI relies solely on the available data and machine learning, humans are creative and can come up with various ideas on the spot. Indeed, AI creations can be imaginative because of the prompts written by humans. Once AI receives a series of words, it will follow those instructions and deliver the result it finds fitting.
Creativity is the foundation of a successful brand since it’s responsible for its identity. Every well-known business of today has a team of creatives working behind the scenes to come up with the best possible marketing campaigns and visuals that will resonate with the audience. AI is still not capable of going beyond the prompts.
2. Ability to adapt
Humans can quickly adapt to new trends, which is especially important in marketing today. While AI is great at predicting the changes by processing the available data, it is up to humans to be flexible and steer the brand in the new direction as quickly as possible.
Being a trendsetter is impossible without adaptation, so businesses capable of this frequently use unconventional marketing strategies that set them apart from the competition.
3. Empathy
Humans know how to evoke emotions, and that is vital for marketing. The emotional connection between a customer and a brand can create loyalty that lasts for years. With loyalty comes engagement, which results in brand growth and recognition.
Empathy is a driving force behind exceptional storytelling, which aims to build lasting connections with the audience. Therefore, the human ability to feel emotions and then use them in marketing is valuable and will continue to be the main ingredient of marketing.
4. Experience
Finally, there’s the experience. Each of us has been through various things and felt different emotions, which gives us an upper hand. Marketers know how the audience might react to certain things. The same can’t be said for AI.
AI must be trained with the correct information to avoid errors and biases. On the contrary, humans have common sense to know right from wrong. Even if AI suggests the direction of a new campaign, it is up to us to give it the green light because there might be some mistakes.
Advantages of using AI in marketing
Of course, we can’t completely ignore the benefits of using AI in marketing. This new technology is ideal for automated tasks, which gives marketers enough free time to focus on other things. Here are some of the advantages of AI in marketing:
Recognizing online threats
Using AI to recognize and eliminate online threats will become a standard since AI algorithms can learn how a network or system works when not under threat; noticing anomalies is quick and easy. Therefore, AI can detect early signs of a cyber attack, warn, and isolate the threat.
Phishing is among the most common online threats, and hackers rely on human error. However, machine learning can analyze emails or messages as they arrive and warn users if anything looks suspicious. Additionally, phishing messages can be blocked and deleted automatically.
Another great way of dealing with online threats is using a VPN, also known as Virtual Private Network. The ability to choose a server takes your privacy to a whole new level. Not to forget that encryption ensures safe communication online. If you’ve never tried a VPN before, some VPN providers like NordVPN have a 30-day money-back guarantee and an option to cancel a NordVPN subscription. Remember that even if you continue using a VPN after the initial 30 days, you may cancel your NordVPN subscription anytime.
Predictions and analytics
As previously mentioned, AI can process data incredibly quickly and deliver a comprehensive analysis, which results in better decision-making. For instance, AI can predict customer behavior by going through old stats. Marketers can use this information to change certain aspects of future campaigns and be in tune with the customers.
AI is great at predicting trends, all thanks to the ability to analyze data. This feature can help marketers go in the right direction regarding advertising, content creation, customer service, communication, and more.
