If you love gaming, have a great personality, or both, know that you could have a good chance at building a successful YouTube gaming channel. This is one of the biggest niches on the platform, and some of the biggest channels on YouTube belong to gamers or people who started as such. With that being said, the site has become saturated with gaming content lately, and if you want to stand out, you will have to do much more than just post some footage of you playing Among Us. Let’s take a look at a few tips you can follow to build a profitable YouTube gaming channel.
Consider Specializing
Before you start your channel, you should consider narrowing your niche. Many niches are largely underserved on the platform even if they have great potential. You could start looking at some of the best casino reviews, for instance, and review different casinos on your platform. This would give you a much better chance to compete.
Even if you want to go into a broad niche, there are things that you can do to differentiate yourself. For example, if you like sports games, you could start playing less popular sports and corner the market. You might have a hard time competing if you play Madden or NBA Live, but you could have a much greater chance if you happen to be good at NHL or Rugby 22. So, try different options and see if you can find a niche with potential that hasn’t been saturated yet.
Be Active and Build Connections
You’ll also need to be as active as you can in the community. Subscribe to as many gaming channels as you can and try to engage in discussions. Go into the comments and try giving your insights on videos. Don’t be spammy, however, as people will start recognizing this and call you out.
Another place where you’ll have to make your presence felt is on Reddit. You can start your own subreddit and participate in as many gaming-related subreddits as you can. You also need to start looking at a few top gaming blogs. Follow the same recipe as on YouTube and start commenting. Do this for a good while and you might get to interact with the blog’s owner. If you build a good rapport, you can eventually ask them if they would be open to you posting on their blog as a guest. This will give you a chance to add a link to your YouTube channel and your blog if you decide to build one.
Understand the Power of SEO
A large portion of your views will be from people coming from Google, and you need to learn how to make your videos search engine friendly. Always start your videos with a few keywords in mind. These keywords should be closely related to your subject but they must also have high search volumes. Insert these keywords naturally in the title, description, and file name. If you want ideas for keywords, you can use a tool like keywordtool.oi.
Next, you need to get as many links to your videos as possible as links are one of the top-ranking factors on search engines. This is why having a blog will be important and also why you should try posting your videos on places like Reddit and Facebook so they can get more traction.
We can’t guarantee that you’ll become the next Ninja or PewDiePie with these tips, but you’ll be a lot closer. The most important part is to start and keep refining your content while keeping your expectations realistic.
